About This Role
This full-time remote role focuses on planning, executing, and optimizing paid media campaigns for ecommerce and direct-to-consumer clients. The Media Buyer will manage budgets across various digital platforms, monitor performance, and adjust strategies to meet key performance indicators, working closely with internal teams and clients.
Responsibilities
- Plan, execute, and optimize paid media campaigns for ecommerce and DTC clients
- Develop media plans
- Manage budgets across platforms such as Meta, Google, TikTok, and other digital channels
- Monitor campaign performance
- Adjust strategies to meet key performance indicators
- Analyze data and reporting to identify trends
- Test new audiences and creatives
- Provide clear recommendations to improve return on ad spend
- Collaborate with account managers, creative teams, and clients to align media strategy with brand goals and marketing objectives
- Stay current on platform updates and industry best practices to ensure campaigns remain competitive and compliant
Requirements
- Strong media planning and media buying skills, with experience managing budgets and campaigns across multiple digital platforms
- Solid analytical skills to interpret performance data, optimize campaigns, and make evidence-based decisions
- Ability to develop and execute media strategy that aligns with ecommerce and DTC growth objectives
- Clear and professional communication skills for collaborating with internal teams and clients and presenting campaign results
- Comfort working in a fast-paced, remote environment with strong time management and organizational skills
- Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience
Nice to have:
- Experience with performance marketing tools and ad platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads, analytics tools)
- Prior experience in ecommerce or DTC brands, and familiarity with metrics such as ROAS, CPA, and LTV
About the Company
Blueprint DTC focuses on driving digital growth for ecommerce and direct-to-consumer (DTC) brands, specializing in data-driven strategies to help brands scale efficiently across online channels. The organization supports a remote-first environment that enables flexibility and autonomy while maintaining a high-performance culture.
