About This Role
This role involves managing paid social and paid acquisition campaigns for clients, with a focus on Meta Ads, creative testing, and profitability. The Media Buyer will work directly with decision-makers and creative teams, having a significant impact on the company's growth and client success.
Responsibilities
- Structure, launch, and optimize campaigns based on commercial objectives and budgets
- Methodically test audiences, angles, hooks, offers, and creatives to identify what drives performance
- Allocate budgets between campaigns and audiences according to results
- Analyze performance using CPL, CPA, ROAS, conversion rates, and lead quality
- Quickly identify causes of performance decline: creative fatigue, poor targeting, weak offer, landing page, or tracking issues
- Work directly with creative teams to translate advertising insights into new content for testing
- Monitor multiple accounts simultaneously, maintaining a clear vision of priorities, budgets, and next actions
- Take responsibility for the performance of clients' Google Ads and Meta Ads campaigns, with a deep understanding of their business and objectives
- Work directly with creative teams to transform data into decisions and new tests
Requirements
- Experience managing paid media campaigns and making data-driven decisions, not just applying formulas
- Understanding of Meta Ads mechanics, audiences, campaign structures, creative testing, and scaling
- Good command of Google Ads is a plus
- Comfortable with numbers, but with a strong sensitivity to creative and messaging
- Able to analyze an advertisement as well as a performance dashboard
- Autonomous, organized, and capable of managing multiple accounts in parallel without losing sight of budgets and priorities
- French is essential
- English and Dutch are assets
Benefits
- Meal vouchers
- Work computer
Important Details
- Schedule: full-time
- Work format: 1 day of remote work per week
- Contract: permanent
- Locations: Waterloo
Application Process
- Short screening call to get acquainted and ensure the position aligns with your expectations
- Small practical case study to assess your thought process, approach, and idea structuring
- Interview with the CEO to discuss the role, Faros, your work style, and potential collaborations
- Send your CV and two case studies of campaigns you have managed to pedro@farosagence.com
- For each case, briefly present the objective, budget, period, your role, key decisions made, and results obtained (data can be anonymized)
