Media Buyer

About This Role

This role involves owning the day-to-day planning, activation, optimization, and measurement of Lumen's paid social campaigns across an assigned portfolio. The Media Buyer translates campaign strategy into effective audience, budget, bid, placement, and creative decisions, independently managing performance within approved investment, brand, and measurement parameters. The role suits a candidate with in-depth paid social expertise and knowledge of creative, ABM, marketing operations, and CRM processes.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and quality assurance
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose creative fatigue, audience saturation, auction and delivery issues, and take corrective action within approved parameters
• Resolve complex campaign or measurement problems, including situations where precedent is limited; assess tradeoffs, document decisions and escalate material business, brand or investment risks
• Lead the paid social creative testing calendar. Design structured tests across hooks, formats, offers and audiences; interpret results; and convert findings into repeatable recommendations
• Brief and partner with Creative on social-native assets, translating platform performance into clear direction for specifications, aspect ratios, motion, messaging and rotation
• Build and govern matched, retargeting, lookalike, interest and suppression audiences in coordination with the ABM program to improve relevance and prevent duplicate account exposure
• Maintain campaign measurement integrity, including UTM standards, conversion events, form and lead-object mapping, and troubleshooting with Marketing Operations
• Deliver weekly performance narratives that explain what changed, why it changed, business implications and recommended next actions; connect platform results to available funnel and CRM outcomes
• Monitor platform changes, formats and beta programs; recommend and lead practical process or campaign improvements, document best practices and provide guidance to less-experienced colleagues

Requirements

• Bachelor’s degree in business, Marketing, or a related area
• 4+ years experience running paid social campaigns in-house or at an agency. B2B experience is preferred, but strong B2C performance social candidates with analytical rigor are worth interviewing
• Hands-on experience in LinkedIn Campaign Manager and at least one other social ads manager, with campaigns they personally built and optimized
• Demonstrated comfort with daily optimization work, and with reading performance data at small sample sizes without overreacting to noise
• A genuine interest in creative
• Organized and documentation-minded, with testing rigor