This performance-focused role is for a data-driven Senior Media Buyer with experience in SaaS marketing, B2B lead generation, and performance optimization. The ideal candidate will take full ownership of paid advertising campaigns, from strategy and execution to lead tracking, landing page optimization, and conversion rate improvement. Success in this role is measured by qualified leads, customer acquisition cost, conversion rates, and revenue, not just clicks or impressions.
Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads
Manage Google Search, Display, Performance Max, and remarketing campaigns
Develop effective B2B and B2C customer acquisition strategies for SaaS products
Conduct keyword research, competitor analysis, audience segmentation, and targeting
Manage advertising budgets and optimize spending to maximize ROI and ROAS
Continuously test ad creatives, messaging, audiences, and bidding strategies
Build full-funnel campaigns covering awareness, consideration, lead generation, and conversion
Develop scalable lead generation strategies targeting relevant SaaS customer personas
Optimize campaigns for qualified leads and paying customers rather than lead volume alone
Build retargeting and remarketing funnels to convert interested prospects
Work closely with sales teams to understand lead quality and improve targeting
Track the entire customer journey from the first ad interaction to closed deals
Develop strategies to reduce Customer Acquisition Cost (CAC) and improve Lead-to-Customer Conversion Rate
Create, customize, and optimize high-converting landing pages for different campaigns, products, and audiences
Work with website builders, CMS platforms, or development teams to implement landing pages
Write or improve landing page headlines, value propositions, CTAs, forms, and conversion flows
Conduct A/B testing on landing pages, forms, and campaign messaging
Analyze user behavior using heatmaps, session recordings, and conversion analytics
Continuously improve landing page conversion rates and reduce Cost Per Qualified Lead
Implement and manage tracking through Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel & Conversions API (CAPI), UTM Parameters, CRM Integration & Offline Conversion Tracking
Ensure accurate attribution of leads and conversions to campaigns and advertising channels
Integrate advertising platforms with CRM systems to track lead status and sales outcomes
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Track key events such as form submissions, demo bookings, trial registrations, subscriptions, and purchases
Troubleshoot tracking issues and maintain reliable conversion data
Build performance dashboards using Looker Studio or similar reporting tools
Collaborate with sales teams to monitor leads throughout the sales pipeline
Track leads from initial acquisition through qualification, follow-up, and deal closure
Analyze lead quality by campaign, audience, keyword, and acquisition source
Implement conversion feedback loops using CRM data to improve campaign optimization
Identify bottlenecks in the lead-to-sale journey and recommend improvements
Monitor and report on key performance indicators, including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lead-to-Customer Conversion Rate, MQL-to-SQL Conversion Rate, Customer Lifetime Value (LTV), Marketing-Sourced Revenue
Prepare weekly and monthly performance reports with actionable recommendations
Identify opportunities to scale profitable campaigns
Forecast advertising budgets, lead volume, and acquisition costs
Work with marketing, product, design, and development teams to improve acquisition performance
Requirements
4+ years of hands-on experience in media buying and performance marketing
Proven experience generating leads for SaaS products, preferably B2B SaaS
Strong practical expertise in Google Ads and Meta Ads
Experience managing significant advertising budgets with measurable business results
Demonstrated ability to generate qualified leads and optimize acquisition costs
Hands-on experience with GA4, GTM, Meta Pixel, CAPI, and conversion tracking
Experience integrating advertising campaigns with CRM systems
Strong understanding of landing page creation, customization, A/B testing, and CRO
Ability to analyze the complete acquisition funnel from ad click to paying customer
Strong knowledge of attribution models, remarketing, and audience segmentation
Excellent analytical skills and ability to make data-driven decisions
Ability to independently manage campaigns from planning to execution and reporting
Nice to have:
Experience marketing SaaS products in Saudi Arabia or GCC markets
Experience with HubSpot, Salesforce, Zoho, or similar CRM platforms
Familiarity with Webflow, WordPress, Unbounce, or similar landing page builders
Experience with LinkedIn Ads for B2B lead generation
Understanding of SaaS metrics such as MRR, ARR, CAC Payback Period, and LTV
Experience with marketing automation and lead nurturing workflows
