About This Role
This role involves optimizing digital media spending and executing trading strategies daily. It suits a detail-oriented individual with a passion for programmatic trading and a keen interest in digital ad campaigns and technology.
Responsibilities
- Optimize each unit dollar to enlarge the overall trading efficiency in the most effective way
- Work with the planning and buying team on trading executions daily
- Build relationships with various working partners, including clients and vendors
- Follow up on trading execution with the planning team to ensure delivery, set KPIs and goals
- Day-to-day optimization and monitoring of campaigns, and ensure optimal delivery and performance
- Troubleshoot programmatic trading and ad operations issues with third-party vendors to ensure campaign delivery with achievement of KPIs
- Create and generate creative trading ideas
- Implement media plans including material follow up
- Coordinate with local and regional markets and reporting
- Provide post-buy reports and learning, and identify potential opportunities and directions
- Report for the billing system monthly to ensure revenue streamline
Requirements
- Some intern experience with a digital media agency is an advantage
- Interested in managing digital ad campaigns (display, video, mobile, etc.)
- Passionate for programmatic trading, media and advertising
- Enthusiastic and keen to learn about programmatic in general
- Good English, Putonghua and interpersonal communication
- Good team player with a positive 'can-do' attitude
- Detail-minded and able to work under pressure with limited turnaround time
- Interested in different technology
- Good PC skills, especially in Excel, PowerPoint and internet operations, proficiency in full suite of Microsoft Office
- Immediately availability is preferred
Benefits
- Be part of one of the world's leading communications groups
- Work alongside experts across creative, media, data, technology, and commerce
- Grow through continuous learning, development, and global career opportunities
- Experience a collaborative, inclusive, and people-first culture
- Enjoy a modern workplace designed to support connection, wellbeing, and creativity
About the Company
Founded in 1926, Publicis Groupe is one of the world's largest communications groups. In Hong Kong, they bring together expertise across creativity, media, data, technology, and artificial intelligence to help clients transform their businesses and accelerate growth. Publicis Groupe Hong Kong embraces the Power of One strategy to operate under a fully integrated model, with all agencies and disciplines working under one roof.
