About This Role
This role involves planning, launching, managing, and optimizing paid advertising campaigns across various platforms to generate high-quality leads and patient inquiries. The Media Buyer will continuously optimize campaigns based on performance data and audience behavior while collaborating with the wider marketing team.
Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms
- Develop effective paid media strategies to generate high-quality leads and patient inquiries
- Monitor campaign performance, budgets, conversions, CPL, CPA, ROAS, and overall ROI
- Continuously optimize campaigns based on performance data and audience behavior
- Conduct audience research, targeting, segmentation, and retargeting
- A/B test creatives, ad copy, audiences, placements, and campaign strategies
- Coordinate with the Marketing Team, Content Creators, Designers, and Clinic Management to develop effective campaigns
- Track leads and analyze the quality of generated leads, not just the quantity
- Identify underperforming campaigns and take immediate corrective action
- Manage daily and monthly advertising budgets efficiently
- Prepare regular performance reports with clear insights and recommendations
- Identify new opportunities to increase lead generation, appointment bookings, and overall campaign performance
- Stay updated with the latest trends, tools, algorithms, and best practices in digital advertising
Requirements
- Proven experience as a Media Buyer / Performance Marketing Specialist
- Strong hands-on experience with Meta Ads Manager
- Strong knowledge of Lead Generation & Conversion Campaigns
- Experience with campaign optimization and performance analysis
- Strong understanding of CPL, CPA, CTR, Conversion Rate & ROAS
- Data-driven mindset with strong analytical and problem-solving skills
- Ability to manage advertising budgets effectively
- Strong communication and teamwork skills
Nice to have:
- Experience with Google Ads is highly preferred