About This Role
Owning paid media for a diverse client book is the core of this role, where you will build and run campaigns, write ads, and analyze performance data to drive results. This position suits a proactive media buyer who thrives in a fast-paced environment and can communicate effectively with clients about their performance metrics.
Responsibilities
- Run ads across Meta Ads and Google Ads
- Build, launch, and manage campaigns
- Own audiences, offers, creative testing, budget pacing, learning phases, fatigue, and wasted spend
- Make decisions on scaling, killing, and testing campaigns without needing permission for budget changes
- Monitor new launches closely through the first 72 hours
- Write ad copy, hooks, and angles for campaigns
- Test copy against performance metrics
- Provide insights to the creative team based on performance data
- Set up and maintain pixel and CAPI, conversion events, and UTM structure across accounts
- Debug attribution issues between platform and CRM numbers
- Connect ad platforms to client CRMs to ensure spend ties back to booked revenue
- Own weekly and monthly performance reporting across accounts
- Pull data from ad platforms and CRM to analyze financial performance
- Join client calls to discuss performance and translate media buying metrics into understandable terms
- Self-QA to ensure campaigns are set up correctly before spending
- Document account setups and reporting processes
Requirements
- 2+ years managing multiple ad accounts, preferably on the agency side
- Deep hands-on experience with Meta Ads
- Real working knowledge of Google Ads across Search and Performance Max
- Experience setting up pixel and CAPI and debugging tracking issues
- Strong ad copywriting skills with a portfolio of successful ads
- Comfortable working with spreadsheets and structuring messy data
- Familiarity with Looker Studio, Supermetrics, or similar tools is a plus
- Ability to navigate CRM systems and tie lead and revenue data to ads
- Client-facing experience with the ability to discuss performance without jargon
- Daily use of AI tools to enhance productivity
Benefits
- Fully remote work environment
- Opportunity for performance-based bonuses tied to results
- Flexible working hours with breaks
Important Details
- Schedule: Full-time, 8 hours/day with breaks, PST/PDT
- Application deadline: Not specified
Application Process
