About This Role
Maximizing advertising impact is the core of this Media Buyer role, which involves planning, launching, optimizing, and scaling paid advertising campaigns. The position requires a high level of independence and accountability, with a focus on data-driven decision-making in a fast-paced environment.
Responsibilities
- Plan, launch, optimize, and scale paid advertising campaigns across multiple acquisition channels
- Take full ownership of campaign performance, profitability, and daily optimization
- Build campaign structures, testing frameworks, and scaling strategies from scratch
- Monitor and optimize campaigns using key performance metrics
- Continuously test creatives, audiences, campaign structures, landing pages, and funnels to improve performance
- Manage advertising budgets efficiently while maximizing profitability
- Build, configure, and maintain campaign infrastructure, including tracking links, pixels, Conversion API, domains, DNS records, postbacks, and integrations
- Configure and troubleshoot tracking platforms, CRM integrations, attribution systems, and campaign automation
- Identify and resolve technical issues independently without relying on developers whenever possible
- Collaborate closely with Affiliate Managers to launch new offers and scale successful campaigns
- Monitor traffic quality, campaign stability, platform compliance, and performance trends
- Research competitors, emerging traffic opportunities, advertising strategies, and new acquisition channels
- Document testing results, share insights with the team, and continuously improve internal best practices
Requirements
- Minimum 2 years of hands-on experience in Performance Media Buying
- Proven experience working within high-risk performance marketing
- Strong experience managing campaigns on Taboola, Mgid (other native), IN APP, and Meta
- Solid understanding of campaign scaling, optimization, budget allocation, and performance analysis
- Experience working with tracking platforms such as Keitaro, Binom, Voluum, RedTrack, or similar
- Strong understanding of tracking, attribution, pixels, Conversion API, postbacks, domains, redirects, DNS, and campaign infrastructure
- Ability to independently build, launch, troubleshoot, and optimize complete advertising funnels
- Experience integrating advertising platforms with tracking systems and CRM solutions
- Strong analytical mindset with the ability to make data-driven decisions independently
- Advanced Excel and Google Sheets skills
- Experience using AI tools
- Fluent English (spoken and written)
Nice to have:
