About This Role
Managing and optimizing paid media campaigns across various platforms is the core of this role, supporting media plans developed by the media pod. The Media Buyer focuses on accurate activation, performance monitoring, and day-to-day optimization to achieve defined media strategies and success metrics.
Responsibilities
- Execute paid media campaigns across search, paid social (Meta, LinkedIn), and programmatic (HLK Desk) platforms
- Activate campaigns according to approved media plans, ensuring accurate setup, targeting, budgets, and creative rotation
- Provide direction on creative asset needs by platform and engage directly with creative/studio as needed to deliver appropriate asset number and quality
- Maintain platform hygiene, naming conventions, and documentation to support consistency and quality
- Monitor campaign performance, pacing, and delivery on an ongoing basis
- Maintain budget pacing documentation shared weekly with media planning lead
- Implement optimizations based on performance trends and defined KPIs
- Maintain optimization documentation shared as needed with media lead and cx lead
- Flag risks, issues, and opportunities to the Media Planner or Pod Lead
- Understand the strategy and success metrics behind each media plan
- Share performance insights, learnings, and observations with the pod to inform decision-making
- Collaborate closely with Media Planners to ensure execution aligns with strategic intent
- Partner with Operations and Data Intelligence to ensure proper tracking, QA, and billing alignment for all buys executed in pod
- Support reconciliation and billing accuracy for executed media by interfacing with operations lead as needed
- Adhere to operational standards, processes, and governance requirements
Requirements
- 6+ years of hands-on paid media experience with a clear performance track record
- Experience managing campaigns tied to ROAS, CPA, or revenue-based KPIs
- Platform expertise across Google Ads (Search, YouTube, Performance Max), Paid Social (Meta, LinkedIn, TikTok as applicable), and Programmatic (DV360, but multiple DSP experience preferred)
- Strong analytical mindset with the ability to connect performance data to business outcomes
- Comfort working in GA4 and navigating conversion tracking and attribution
- Experience utilizing testing strategies across creative, channels, and audiences
Benefits
- Ownership without micromanagement
- Collaboration without ego
- Ambition without burnout culture
- Curiosity as a core value
- Leadership that develops leaders
What Success Looks Like
- Campaigns that consistently meet or exceed performance goals
- Clear, actionable insights that influence future strategy
- Smarter allocation of investment based on what
- s actually working and data-driven return on investment strategies
