About This Role
This role is for an experienced media buyer who can quickly identify financial losses in campaigns and optimize sales funnels from ad to thank you page. The ideal candidate is obsessed with direct response marketing and can work autonomously, potentially leading a team.
Responsibilities
- Define investment strategy and manage client budgets
- Launch and scale ad campaigns primarily on Meta, but also Google, deciding when to pause or push campaigns and justifying decisions
- Build, optimize, and iterate sales funnels: from ad to landing page, form, and thank you page
- Work on both e-commerce and lead generation/info-product funnels, understanding their distinct logics
- Write engaging reports that are actually read
- Take ownership of accounts, grow them, and ensure their functionality
Requirements
- ROAS, CPL, AOV, CR are familiar metrics reviewed daily
- In-depth knowledge of Meta Ads campaigns: structure, scaling, bidding, etc.
- Proficient in Google Ads (certification preferred)
- Ability to build a funnel from scratch and identify weaknesses in existing ones
- Experience applying e-commerce scaling structures, not just theoretical knowledge
- Mastery of analysis and reporting tools: extract and communicate data effectively
- Background in a communication agency (sector-specific) or similar context
- Obsession with marketing: listening to podcasts, reading books, dissecting funnels, and actively engaging in online communities (Facebook groups, blogs, vertical forums) to stay ahead of trends
- Good aesthetic and strategic eye: distinguish well-made landing pages from mediocre ones and explain why (basic UX/UI and direct response copywriting knowledge)
Nice to have:
- Launched infobusiness/digital products/e-commerce with significant results from scratch
- Personal AI stack used daily
- Studied marketing funnels and direct response copywriting
- Ability to integrate conversion tracking on WordPress without developer assistance (and similar tasks)
Important Details
- Locations: Modena or Turin
- Contract: permanent
- Employment type: full-time or freelance (with significant time availability)
Application Process
- Apply via the provided link
About the Company
NAM Studio is an agency known for its successful social media case studies, particularly in organic social for many projects. The company has managed over €10 million in media budget and has a high-performing performance marketing team. They are expanding and seeking new talent to make a difference.
