About This Role
This role is for an experienced Out-of-Home (OOH) Media Buying professional to strengthen media procurement capabilities across North India. The individual will source, evaluate, negotiate, and secure OOH media inventory, supporting the commercial team in delivering competitive media solutions to clients.
Responsibilities
- Source and secure OOH media inventory across billboards, transit media, airports, malls, digital screens, street furniture, and emerging formats
- Build and manage relationships with media owners, vendors, and key industry partners across North India
- Negotiate competitive rates, commercial terms, and value-added opportunities to maximise campaign profitability
- Evaluate inventory quality, audience reach, location relevance, and cost effectiveness before finalising media purchases
- Partner with the sales team to develop integrated print and OOH solutions for existing and prospective clients
- Maintain an updated knowledge base of media availability, pricing trends, and market intelligence
- Support campaign planning and execution by ensuring timely inventory sourcing and vendor coordination
- Track campaign delivery, resolve vendor issues, and provide post-campaign insights and recommendations
Requirements
- 10+ years of experience in OOH media buying, media planning, outdoor advertising, or agency-side media procurement
- Deep understanding of the North India OOH landscape, media owners, inventory types, and pricing structures
- Strong negotiation and commercial management skills with a demonstrated ability to secure competitive buying rates
- Established relationships with outdoor media vendors, media owners, and industry stakeholders
- Experience working closely with sales and business development teams to deliver client-focused media solutions
- Strong analytical and decision-making capabilities with an ability to evaluate inventory and optimise investments
- Excellent stakeholder management, communication, and relationship-building skills
- Bachelor's degree in Marketing, Advertising, Media, Business Management, or a related discipline. Relevant industry experience will also be considered.
Nice to have:
- Experience in a media agency, advertising agency, OOH specialist firm, or media owner organisation
- Exposure to integrated advertising solutions involving print, digital, experiential, and OOH platforms
- Understanding of campaign measurement, reporting, and ROI evaluation
About the Company
Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838. Its portfolio includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. BCCL's OOH business is a new growth venture that operates as a media solutions and buying agency, helping advertisers access high-impact OOH inventory.
