About This Role
This role combines strategic media planning, hands-on campaign management, media buying, and performance analytics to develop integrated campaigns that deliver meaningful results for clients. The ideal candidate is comfortable negotiating media buys, managing digital campaigns, and analyzing performance data to identify opportunities for optimization. You will serve as a key day-to-day media contact for assigned accounts, translating client objectives into actionable strategies while collaborating with internal teams, media partners, and clients.
Responsibilities
- Develop and execute integrated media strategies across digital channels, including paid search, paid social, connected TV, streaming audio, video, display, and programmatic advertising
- Begin to develop the end-to-end media planning process, including audience research, market analysis, budget development, channel selection, media buying, and campaign evaluation
- Translate client business objectives into strategic media recommendations, measurable KPIs, and actionable campaign plans
- Develop and manage media plans, flowcharts, buy authorizations, budget summaries, and campaign forecasts
- Leverage research and planning tools such as MRI Simmons, MediaRadar, Scarborough, and SQAD to inform audience targeting, media selection, and investment decisions
- Plan, launch, manage, and optimize paid digital campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic DSPs
- Negotiate digital media buys, ensuring competitive rates, added value, and effective placement
- Manage media vendor relationships, evaluate proposals, and identify new opportunities that align with client objectives
- Monitor campaign pacing, performance, and budgets, proactively adjusting media investments to improve results
- Oversee vendor billing, invoice reconciliation, and budget tracking in partnership with accounting
- Ensure accurate campaign setup, trafficking, tracking, and execution across all media channels
- Analyze campaign performance across channels to identify trends, measure effectiveness, and develop actionable recommendations
- Maintain and optimize client reporting dashboards using Google Looker Studio (formerly Google Data Studio) to visualize campaign performance and communicate results
- Utilize Google Analytics 4 (GA4) to evaluate website traffic, user behavior, conversions, and campaign attribution
- Develop clear, insightful performance reports that go beyond reporting metrics to explain results, identify opportunities, and recommend next steps
- Conduct ongoing tests to evaluate campaign efficacy and actively make optimizations across creative, audiences, bidding strategies, placements, and landing pages
- Use performance insights to guide budget allocations and improve campaign efficiency across channels
- Serve as a day-to-day media contact for assigned client accounts, building strong relationships and providing proactive strategic recommendations
- Present media plans, campaign results, and optimization recommendations to clients and internal stakeholders with clarity and confidence
- Collaborate with account management, creative, strategy, and analytics teams to ensure media efforts support broader campaign objectives
- Stay current on emerging media platforms, advertising technologies, measurement solutions, and industry best practices
- Evaluate new media opportunities, vendors, and technologies, developing points of view (POVs) and recommendations for clients and agency leadership
- Contribute ideas and insights that strengthen client performance and advance the agency's media capabilities
Requirements
- 3–5 years of experience in media planning, buying, and digital campaign management, preferably within an advertising agency
- Demonstrated experience developing and executing integrated media strategies across traditional and digital channels
- Hands-on experience managing paid search, paid social, and programmatic advertising campaigns
- Strong working knowledge of Google Ads, Meta Ads Manager, and other major digital advertising platforms
- Strong communication, presentation, and client relationship management skills
- Experience working in reporting and Google Analytics 4 (GA4)
- Strong analytical skills with the ability to interpret performance data and turn findings into strategic recommendations
- Proficiency in Excel or Google Sheets
- Experience with audience research, media planning tools, and performance measurement platforms
- Google Ads certification(s) required
- Ability to independently manage multiple accounts, budgets, projects, and deadlines while maintaining a high level of accuracy
- A proactive, collaborative mindset with strong problem-solving skills and a commitment to continuous improvement
- Bachelor's degree in Advertising, Marketing, Business, Communications, or a related field
Nice to have:
- Google Analytics and Meta certifications
- Experience with Advantage media buying software
Benefits
- Medical, dental, vision, 401(k), PTO
- Hybrid flexibility
- Dog-friendly offices
- A supportive culture that values curiosity, teamwork, and growth
- Opportunities to work on meaningful campaigns that make a difference
- Exposure to a diverse mix of clients, industries, and media channels
About the Company
Riester is an independent, award-winning advertising agency with more than 35 years of storytelling experience and offices in Phoenix, Park City, Los Angeles, and Washington, DC. Its team of creative thinkers, strategists, and analysts helps brands connect with audiences in meaningful ways. From promoting sustainability and public awareness to driving lead generation and business growth, the company creates marketing that delivers measurable impact. For more than three decades, Riester has inspired people to take action on issues that matter, believing that purpose and performance belong together.
