About This Role
This role is for an experienced, results-driven Media Buyer to manage and scale paid lead generation campaigns for a consumer advocacy company. The Media Buyer will plan, launch, manage, and optimize paid advertising campaigns that generate qualified leads and contribute to customer acquisition and revenue growth.
Responsibilities
- Develop, launch, manage, and optimize lead generation campaigns across Meta (Facebook and Instagram) and additional paid media channels, including Google, TikTok, native advertising, and display
- Manage advertising budgets, pacing, bidding strategies, and campaign performance to meet cost-per-lead (CPL), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS) goals
- Conduct ongoing testing of ad creative, copy, audiences, landing pages, and campaign structures to improve performance
- Implement and maintain campaign tracking and attribution using tools such as RedTrack, Everflow, Meta Pixel, Conversions API, UTM parameters, and CRM integrations
- Analyze lead quality and downstream sales outcomes to identify opportunities for campaign improvement
- Collaborate with creative and copywriting resources to develop, test, and refresh advertising assets
- Evaluate landing pages and quiz-based funnels and recommend changes to improve conversion rates and return on investment
- Prepare weekly performance reports covering advertising spend, lead volume, lead quality, acquisition costs, and revenue performance, with actionable recommendations
- Monitor changes to advertising platforms, algorithms, policies, and lead generation best practices
- Work with advertising operations and revenue operations teams to improve marketing data quality, attribution, and reporting
Requirements
- At least 3 years of hands-on media buying experience, with a focus on paid lead generation and direct responsibility for advertising budgets
- Strong experience managing and optimizing campaigns in Meta Ads Manager, including audience development, campaign structure, bidding strategies, and conversion optimization
- Demonstrated ability to improve cost per lead or cost per acquisition while maintaining or improving lead quality
- Experience managing substantial monthly advertising budgets. Experience managing more than $500,000 per month in lead generation spend is preferred
- Working knowledge of advertising tracking and attribution, including Meta Pixel, Conversions API, offline conversion tracking, and CRM attribution
- Experience analyzing campaign performance using spreadsheets, reporting dashboards, and analytics tools
- Familiarity with advertising platform policies and compliance requirements, including restrictions applicable to regulated industries
- Experience using GoHighLevel (GHL) or a comparable CRM to connect marketing performance with lead quality and sales outcomes
