Media and Campaign Manager

About the Company

Jiffy Lube is seeking a Media and Campaign Manager to help lead the marketing efforts that help drive traffic, revenue, and brand growth across the Jiffy Lube system.

The successful candidate will have a proven track record of delivering significant business growth and outcomes by executing a successful media mix and campaign approach to drive traffic and customer engagement.

The Media & Campaign Manager must be experienced at understanding market-level dynamics, remain in tune with audience changes and competitive dynamics, and rigorously monitor and optimize performance to drive significant business outcomes — all within a multi-unit, franchise-based retail service business. This individual will partner closely with brand, field marketing, franchises, and agency partners to ensure Jiffy Lube's marketing investment is deployed effectively in every market, that campaigns resonate with target customers, and that performance data continuously informs and sharpens the strategy. This is a highly visible role suited to a marketer with strategic leadership experience and a track record of delivery. This role must combine strategic depth with hands-on execution and a constant optimization approach which delivers measurable results.

About the Role

KEY RESPONSIBILITIES

Media Mix Planning & Strategy

• Develop and continuously evolve an integrated, data-driven media mix (national, regional, and local; paid, owned, and earned) that maximizes reach, frequency, and return on marketing investment across the system.
• Recommend channel allocation and investment levels by market based on growth potential, competitive pressure, and business priorities.
• Partner with media agency and analytics partners on planning, negotiation, and buying to ensure efficient, well-negotiated media investment.

Market-Level Dynamics & Competitive Positioning

• Analyze market-level dynamics — competitive intensity, share of voice, local demand patterns, and franchisee-level performance — to determine where and how the brand needs to compete more aggressively.
• Translate market-level insight into differentiated media and campaign plans that ensure Jiffy Lube is properly positioned to win in priority and underperforming markets alike.
• Serve as a trusted advisor to field marketing and franchisees on best practices for local marketing plans.

Brand Campaign Strategy & Development

• Lead the development of brand campaigns and activities that engage target customers and reinforce Jiffy Lube's brand positioning.
• Partner with creative, insights, and brand teams to translate consumer and market insight into compelling campaigns and go-to-market plans.
• Ensure campaigns are built to work across national, regional, and local activation, and are adaptable for franchisee-level execution.

Campaign Execution & Project Management

• Collaborate end-to-end on marketing campaign development, from strategic brief through launch and wrap-up, on time and on budget.
• Coordinate cross-functionally with creative, media, field marketing, franchise operations, and external partners to ensure flawless execution.
• Manage multiple concurrent campaigns and initiatives with strong prioritization and stakeholder communication.

Performance Monitoring & Optimization

• Establish clear KPIs and measurement frameworks for media and campaign performance, tied to traffic and business growth outcomes.
• Continuously monitor performance across channels and markets; translate data into actionable optimization recommendations in-flight and for future planning.
• Deliver regular performance reporting and insight to marketing, brand, and franchise leadership.
• Lead a continual testing roadmap to ensure media mix is continually optimized.

Budget & Agency Management

• Own media and campaign budget planning, allocation, and reconciliation, ensuring disciplined and efficient use of marketing investment.
• Manage relationships with media, creative, and analytics agency partners, holding them accountable to performance, service, and financial standards.

Strategic & Franchise Partnership

• Contribute to annual and long-range marketing planning, aligning media and campaign strategy with system-wide brand and growth objectives.
• Act as a clear, credible point of contact for franchisees and regional leadership on media and advertisement marketing strategy and investment rationale.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA strongly preferred.
• 10+ years of progressive marketing experience, including significant experience operating at the Brand Director / Senior Director level or equivalent scope and strategic ownership.
• Proven track record of driving brand and traffic growth through media and campaign strategy within franchise organizations and experience driving growth with retail, multi-unit, or quick service retail organizations.
• Deep, hands-on expertise in media planning and buying across traditional and digital channels (paid search, linear/streaming TV, radio, out-of-home, digital, social media, OOH, and local media).
• Experience identifying emerging media and advertising trends to drive innovative thinking in the media mix.
• Strong command of market-level dynamics and localized marketing strategy within a multi-unit or franchise system.
• Demonstrated experience developing brand campaign strategy end-to-end — from consumer insight through creative brief and go-to-market execution.
• Strong analytical capability, with experience building and using performance dashboards and measurement frameworks to monitor and optimize campaigns.
• Excellent project management skills, with the ability to manage multiple complex, concurrent campaigns and cross-functional stakeholders.
• High capacity and the ability to operate autonomously and decisively in a fast-paced, high-growth environment.
• Strong executive presence and communication skills, with the ability to influence senior leadership, engage franchisees, and lead strong performance through agency partners.
• Experience managing media agency relationships and marketing budgets of significant scale.

PREFERRED QUALIFICATIONS

• Experience in automotive aftermarket, quick lube, quick-service retail, or comparable franchise-based service industries.
• Experience with co-op or local marketing funding models within a franchise system.
• Familiarity with marketing mix modeling, media attribution, or advanced media analytics tools