Marketo Specialist Marketing Automation & Email Marketing

About This Role

This highly hands-on role is for a Marketo Marketing Automation Specialist who will own the execution, optimization, and reporting of email marketing and demand generation programs. The ideal candidate combines strong technical marketing skills with a passion for optimization, process improvement, and emerging AI technologies.

Responsibilities

• Build, QA, launch, and optimize email campaigns, nurture programs, landing pages, forms, and automated workflows in Marketo
• Develop and manage audience segmentation, lead scoring, and lead nurturing programs
• Monitor campaign performance and provide reporting and insights on engagement, conversion, and ROI
• Manage contact lists, data imports, and data quality initiatives
• Create and maintain reusable templates and marketing automation best practices
• Execute A/B testing and continuous optimization of campaigns, audiences, and messaging
• Partner with marketing stakeholders to support demand generation and lead development initiatives
• Leverage AI and automation tools to improve campaign execution, reporting, and operational efficiency
• Document processes and workflows to support scalability and consistency

Requirements

• 3+ years of experience in digital marketing, demand generation, or marketing automation
• 2+ years of hands-on Marketo experience
• Strong understanding of email marketing, audience segmentation, lead nurturing, and campaign reporting
• Experience working with CRM platforms, such as Salesforce
• Strong analytical skills with the ability to interpret performance data and make recommendations
• Excellent attention to detail and project management skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment