Marketing Webflow Specialist

About This Role

Marketing Webflow Specialists build, optimize, and maintain high-performing digital experiences to support customer acquisition, engagement, and conversion. This hands-on digital role is ideal for someone who enjoys website optimization, UX/UI improvements, and SEO, working within marketing teams to deliver high-performing websites, landing pages, and customer experiences.

Responsibilities

• Build and optimize Webflow landing pages and website templates
• Improve UX/UI across mobile and desktop to increase engagement and conversion
• Optimize SEO including metadata, schema, page speed, and site structure
• Manage Webflow CMS content and structured data collections
• Implement integrations between Webflow, marketing, CRM, and analytics platforms
• Run A/B tests to improve website performance and conversion outcomes
• Collaborate with marketing on campaigns, landing pages, and tracking implementation
• Maintain scalable website architecture, clean class naming conventions, and staging environments

Requirements

• 3-4 years' experience in Webflow development, digital marketing, or website optimization
• Experience with SEO optimization, Core Web Vitals, and website performance improvements
• Understanding of UX/UI principles, CRO, and responsive design best practices
• Experience integrating websites with CRM, marketing automation, or analytics platforms
• Ability to manage multiple website projects, campaigns, and stakeholder requests
• Strong communication skills and the ability to work collaboratively across teams

Benefits

• Work on a high-growth digital platform
• Own the end-to-end Webflow environment
• Direct impact on website performance, conversion, and growth
• Great opportunity to deepen experience in growth-focused digital marketing

Important Details

• Work format: hybrid working - 2-3 days in the Melbourne office

About the Company

Our client is a growing digital business.