About This Role
Working to increase the company's user base, the User Growth Marketer plans, executes, and coordinates various marketing projects and campaigns. This role suits a detail-oriented individual with strong analytical skills who can collaborate with cross-functional teams.
Responsibilities
- Define project scope, goals, and deliverables in collaboration with marketing leadership and stakeholders
- Develop detailed project plans, timelines, and resource allocation
- Lead and manage the day-to-day execution of marketing projects, which may include product launches, campaign rollouts, and content creation
- Act as the central point of contact, coordinating efforts between internal teams (e.g., creative, content, product, sales) and external partners (e.g., agencies, freelancers)
- Monitor project budgets, track expenditures, and ensure efficient use of resources
- Plan, create, and execute digital marketing campaigns, including social media advertising (e.g., Facebook, Instagram, LinkedIn), search engine marketing (SEM/PPC), and display advertising
- Utilize tools like Google Analytics, Google Ads, and dashboards to track campaign performance, generate reports, and provide insights for optimization
- Stay up-to-date with the latest digital marketing trends and conduct competitive analysis to identify new opportunities
- Identify bottlenecks in current workflows and implement best practices to enhance efficiency in managing marketing campaigns
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Basic understanding of digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Business Manager, Mailchimp, HubSpot)
- Strong analytical skills with proficiency in performance tracking tools, data analysis, and reporting
- Creative mindset with a strong attention to detail
- Ability to work in a fast-paced environment, proactively solve problems, and handle multiple priorities effectively
