Leading and developing a team of Campaign Management and National Optimization professionals is the core of this role, where you will build cross-channel digital marketing strategies that align with client objectives and KPIs. This position suits a candidate who thrives in a collaborative environment and is passionate about driving revenue growth while ensuring high-quality client service.
Responsibilities
Research clients, their industry, and their objectives to develop well-informed, innovative cross-channel strategic plans, including solutions beyond the client's initial request. Conduct inventory evaluations independently or with vendors and prepare a formal proposal.
Collaborate cross-functionally to support the onboarding, launch, and post-fulfillment of custom programs, acting as an additional resource for Campaign Managers throughout the program lifecycle. Proactively share knowledge and experience with team members.
Continually increase knowledge and expertise of the digital marketing ecosystem and its advancements. Share industry updates with teammates.
Support Sales with new business proposal delivery, coaching reps on new strategies or products and leading as technical and strategic expert on client pitch calls, as needed.
Drive operational excellence by identifying efficiency opportunities, keeping proposal materials relevant and competitive, and streamlining end-to-end proposal and onboarding processes.
Directly manage and develop a team, including hiring, onboarding, workload distribution, and day-to-day guidance on client and account matters.
Set performance expectations and conduct regular one-on-ones, coaching, and formal performance reviews for direct reports. Identify development needs and create growth plans to build team capability and support career pathing.
Serve as the escalation point for complex client or campaign issues surfaced by the team, ensuring timely resolution, consistent application of processes, and quality control across campaign performance and client communications.
Requirements
Bachelor's degree (or international equivalent) or equivalent experience, required.
Degree in Business, Marketing, or related field.
Certifications in Google Analytics, Google Ads, and Google Display (or ability to obtain), preferred.
5+ years of related experience, required.
Digital marketing experience including SEM, SEO, websites, listings management, social media, display, etc. required.
Experience working with bid management tools such as Acquisto, Skai, or Marin required.
7+ years of related experience, preferred.
Strong industry knowledge of pay-per-click mechanics, analysis, and reporting, with the ability to work with large, corporate, and national accounts.
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Proven communication skills, both written and verbal, with the ability to collaborate with and lead peers and cross-functional team members, as well as present to prospects and clients.
Developed technical aptitude with the ability to utilize industry-related tools and systems (e.g., Microsoft Office Suite, Teams, Zoom, etc.).
Highly skilled in Excel with the ability to compile and sort data via use of pivot tables, VLOOKUPs, HLOOKUPs, macros, conditional formatting, etc.
Strong data analysis skills, with the ability to translate client needs into media strategies and tactics and to research data and technology that inform user intent and measure outcomes for ongoing optimization.
Excellent time management and organizational skills with ability to multi-task, handle follow-up, and meet deadlines in a fast-paced environment with a high degree of accuracy and attention to detail.
People leadership skills, including the ability to set clear expectations, delegate effectively, identify skill gaps, and hold direct reports accountable for performance, campaign quality, and client outcomes.
Ability to travel less than 5% of the time.
Must be 18 years of age or older.
Must successfully complete pre-employment screening process, as required.
Must successfully complete any required training or orientation courses, as needed.
Benefits
Work from anywhere – Thryv is a Remote First company!
Competitive medical, dental, and vision plans, plus a wellness program with added incentives.
401(k) savings plan with company match and employee stock purchase plan.
Continuing education benefits with tuition assistance programs.
One week of paid time off at the end of the year, in addition to our standard paid time off policy.
Important Details
Application deadline: Not specified.
Application Process
Submit your application through the designated platform.
About the Company
At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software, and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.
