Marketing Strategist, Product

About This Role

This role involves owning the marketing strategy, planning, and execution for a specific suite of products, strategies, and related services, primarily organized by asset class. The individual will serve as the marketing lead for the assigned product suite, developing scalable programs that translate complex investment concepts into clear, differentiated stories for advisors. This position offers the opportunity to shape product positioning, market launch strategies, and how products connect with advisor needs across various channels.

Responsibilities

• Serve as the marketing subject-matter expert for the assigned product suite, including the relevant asset class, market themes, competitive positioning, advisor use cases, and portfolio applications
• Own the full campaign lifecycle for marketing initiatives supporting the assigned product suite—from opportunity identification, strategy, audience definition, positioning, and channel planning through content development, activation, sales enablement, measurement, optimization, and follow-up
• Establish objectives and success measures, manage timelines, deliverables, budgets, approvals, and dependencies, and hold cross-functional partners accountable for delivering an integrated campaign on time and against distribution goals
• Proactively identify timely market, portfolio, advisor, and business themes, and lead the development and activation of integrated thematic campaigns that connect relevant products and capabilities to advisor needs and distribution priorities
• Take a hands-on role in building, refining, organizing, and optimizing scalable marketing assets and sales enablement systems across web, email, social, collateral, thought leadership, video, advisor tools, events, and sales materials
• Develop always-on and triggered digital experiences that support advisor awareness, education, consideration, and sales engagement
• Translate advisor segment insights into targeted messaging, content pathways, channel strategy, personalization opportunities, and sales activation plans
• Create consistent product storytelling that connects market opportunity, advisor need, investment solution, portfolio application, and the Natixis value proposition
• Partner with affiliate investment managers, investment strategy, distribution, client marketing, digital, brand, compliance, and other marketing teams to deliver integrated advisor-facing programs
• Lead day-to-day decision-making by clarifying objectives, proactively communicating, recommending priorities, resolving ambiguity, escalating issues appropriately, and helping partners make informed tradeoffs
• Use campaign, content, behavioral, and digital engagement data to improve targeting, personalization, journey design, content performance, and sales follow-up
• Ensure product and thematic content are accurate, compliant, on-brand, advisor-relevant, and consistent across channels
• Identify opportunities to improve marketing scalability, content reusability, workflow efficiency, digital intelligence, and the connection between marketing engagement and sales activity
• Take on stretch assignments, emerging priorities, and other responsibilities not explicitly listed in this job description when opportunities arise to advance distribution goals, respond to business needs, or support cross-functional initiatives. These responsibilities may include digital pilots, content transformation, new campaign models, and sales enablement improvements

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field
• 7+ years of experience in product marketing, digital marketing, campaign strategy, financial services marketing, or related discipline
• Experience in asset management, wealth management, investment product marketing, advisor marketing, or financial services, with the ability to build product and asset-class fluency and translate investment concepts into clear, differentiated marketing for financial advisor audiences
• Proven ability to lead cross-functional initiatives, influence without direct authority, manage senior stakeholders, coordinate complex workstreams, make practical decisions, and deliver high-quality programs on deadline
• Ability to combine strategic thinking with hands-on execution, structure undefined work, assess priorities, solve problems, and keep initiatives moving in an ambiguous environment
• Experience developing digital journeys, triggered campaigns, content ecosystems, sales enablement programs, web content, campaign assets, or marketing automation programs
• Ability to lead and facilitate productive discussions, ask thoughtful questions, challenge constructively, resolve friction, and keep stakeholders focused on shared goals
• Excellent written and verbal communication skills, including the ability to simplify complex topics, explain recommendations and tradeoffs, and tailor messages for business partners
• Analytical and organizational strength, with the ability to interpret campaign, content, digital, and audience data, manage details and deadlines, and continuously improve marketing performance
• Familiarity with digital marketing and analytics platforms—such as Marketo, Adobe Experience Manager, Adobe Target, Adobe Workfront, or Saifr—and interest in the responsible use of artificial intelligence to improve content, personalization, workflows, and performance measurement
• Series 6 license required (or must be obtained within nine months of hire)
• Series 7 license and/or professional investment designations such as CFA, CAIA, or similar credentials are strongly preferred

Benefits

• Comprehensive medical, dental and vision insurance
• Paid time off
• 401k plan
• Tuition reimbursement
• Student loan repayment program
• Wellness benefits
• Volunteer programs

About the Company

Natixis Investment Managers is dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth.