Marketing Strategist Fashion (Sales)

About This Role

This role is for a Marketing Strategist focused on fashion sales, responsible for developing and executing effective sales strategies, promoting the brand, and maintaining customer relationships. It suits a candidate with a strong understanding of sales and marketing within the fashion industry.

Responsibilities

• Create and implement effective sales strategies aligned with the brand's target market, through to closing sales
• Develop monthly promotional activity plans and ensure their successful execution
• Establish partnerships with entities such as salons, yoga studios, skincare brands, fitness centers, nightclubs, or others relevant to the target market
• Implement sales retention strategies to maintain existing customers through regular WhatsApp engagement broadcasts
• Evaluate ongoing plans against set targets
• Coordinate and be responsible for field sales promotion girls (SPG) to maintain customer loyalty
• Create engaging broadcast templates for customer outreach
• Coordinate the creation of banners and other promotional materials
• Identify and communicate with Key Opinion Leaders (KOLs) to drive promotional activities and awareness

Requirements

• Experience in sales strategy development and execution
• Ability to create and manage promotional plans
• Strong communication and negotiation skills for partnership building
• Experience in customer retention and engagement
• Ability to analyze and evaluate marketing performance
• Knowledge of KOL engagement for promotion and awareness