About the role
Client: Leading Entertainment Provider Title: Marketing Specialist, Paid Media
Duration: 09 Months (Potential Extension/Conversion baes on performance)
Location: New York, NY 10036 - On-site Role
Pay Range: ($45 - $47) on an hourly basis.
About the Role:
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We are looking for a Marketing Specialist - Paid Media to support the execution, optimization, and reporting of digital advertising campaigns.
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The ideal candidate has hands-on experience with SEM, paid search, and acquisition marketing , with exposure to mobile app campaigns and attribution.
Responsibilities:
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Build, upload, schedule, and manage paid media campaigns across leading SEM platforms and other platforms .
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Develop audience targeting strategies and recommend campaign optimizations.
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Monitor campaign performance against KPIs, benchmarks, budgets, and pacing.
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Analyze campaign data and proactively communicate insights, trends, and recommendations.
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Maintain accurate campaign reporting and identify data inconsistencies.
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Prepare and deliver performance reports to marketing stakeholders.
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Support mobile app acquisition campaigns and attribution measurement.
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Assist with media planning and upper-funnel brand awareness campaigns.
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Support special marketing projects as needed.
Qualifications:Media Planning
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Bachelor’s degree.
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1-3 years of hands-on paid media experience in an agency or in-house environment.
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Hands-on experience with leading SEM platforms.
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Experience with mobile app attribution/MMP platforms , such as Kochava .
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Strong understanding of media math and digital marketing KPIs.
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Experience with media planning, campaign optimization, and performance reporting.
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Advanced proficiency with G - Workspace/G-Suite .
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Experience with project management tools such as Asana.
Benefits:
- The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.
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