About This Role
Marketing fashion solutions across the US and Canada is the core of this strategic, hands-on role. The specialist translates business priorities into go-to-market programs that build market awareness, generate demand, contribute to pipeline growth, and strengthen customer engagement. This role suits a professional who can analyze the market, identify regional growth opportunities, and deliver high-quality execution.
Responsibilities
- Execute on US and Canada fashion marketing plan for priority customer segments, market awareness, demand generation, lead qualification, customer engagement, and pipeline growth
- Work collaboratively with the Lectra Americas Marketing Team to align priorities and execute integrated regional campaigns, events, and go-to-market programs
- Partner with Marketing Operations to define audience segments, apply agreed data standards, and use customer and prospect insights to improve targeting and campaign performance
- Contribute to campaign objectives and performance targets; monitor engagement, lead generation, lead progression, pipeline sourced and influenced, and return on investment; and recommend adjustments based on results
- Use Marketo and Salesforce for campaign execution, audience segmentation, lead management, reporting, and performance analysis
- Coordinate emails, landing pages, campaign assets, and webinar activities from setup through follow-up
- Monitor market dynamics, customer needs, competitor activity, industry trends, and regional opportunities, and translate findings into recommendations for marketing and business priorities
- Contribute to regional priorities, program recommendations, budget requirements, timelines, and performance targets to annual planning; monitor delivery and recommend adjustments as market and business needs change
- Coordinate regional marketing communications with corporate marketing, regional leadership, Sales, and Customer Success to keep messaging relevant, consistent, and connected to commercial priorities
- Execute and optimize inbound and outbound demand generation programs to improve engagement, lead quality, conversion, and pipeline contribution
- Contribute to customer references, success stories, testimonials, and speaking opportunities in collaboration with Sales and Customer Success
Requirements
- A strategic, hands-on, and detail-oriented B2B marketing professional who can translate business priorities into measurable regional programs
- Experience marketing software, technology, or complex solutions to fashion, apparel, manufacturing, or other B2B audiences is preferred
- Three to five years of progressive B2B marketing experience, including responsibility for integrated campaigns, demand generation, and performance reporting
- Strong written, verbal, and presentation skills, with the ability to collaborate across regional and global teams and align marketing programs with local business needs
