Marketing Specialist

About This Role

This Riyadh-based Marketing Specialist role is crucial for delivering integrated regional marketing programs that enhance brand visibility, engage target audiences, generate qualified demand, and support business growth across MEA. The position combines field marketing, events, campaigns, content, digital channels, marketing technology, and performance measurement, converting regional priorities into consistent, measurable marketing outcomes.

Responsibilities

• Analyze campaign, event, and webinar performance and maintain accurate data in dashboards and CRM systems to produce actionable reports demonstrating marketing contribution to regional business growth
• Translate regional business priorities and audience needs into practical marketing plans, campaign briefs, and activity calendars to drive consistent, locally relevant execution
• Partner with Sales, business leaders, central marketing teams, and external partners to coordinate events, exhibitions, webinars, and seminars and align lead qualification and follow-up
• Plan and execute integrated demand-generation and brand-building campaigns across events, email, digital, social media, partner, and public relations channels to engage priority audiences
• Develop and localize audience-focused content and apply agreed attribution methods to refine messaging, assess pipeline contribution, and recommend improvements to channel mix and targeting

Requirements

• Two to four years of experience delivering integrated B2B marketing programs in regional or multi-market environments, including events, exhibitions, webinars, seminars, and digital campaigns, with demonstrated success generating qualified leads and contributing to pipeline
• Hands-on experience with marketing automation, CRM, webinar, event-management, digital, social media, and reporting platforms
• Strong capability in marketing planning, audience segmentation, content development, brand governance, agency and vendor coordination, budget management, data analysis, and performance reporting
• Effective project management, cross-functional communication, and stakeholder-management skills, with the ability to manage multiple priorities and turn insights into practical improvements
• Native Arabic speaker with professional proficiency in English, both written and spoken
• Bachelor's degree in Marketing, Business Administration, or a related field

Nice to have:

• Sincere interest in making a positive change in healthcare, with experience in healthcare technology, enterprise software, or another regulated B2B industry an advantage

Benefits

• Benefits package designed to support health, wellbeing, and future

About the Company

RLDatix (RLD) is on a mission to help raise the standard of care everywhere. Trusted by over 10,000 healthcare organizations around the world, its solutions help improve health and care. Its applications ensure that patients receive the best and safest care while supporting the providers who deliver it. TeamRLD has over 2,000 team members globally.