Marketing Specialist

About This Role

This role is for an intermediate individual contributor and proposal producer who supports the company's sales and marketing initiatives. It involves working collaboratively to produce sales and marketing collateral and maintaining up-to-date knowledge of organizational project initiatives and industry competitors.

Responsibilities

• Perform work under limited supervision, exercising independent judgment and discretion on a regular basis
• Work collaboratively with cross-functional groups to produce sales and marketing collateral to support business initiatives
• Maintain up-to-date knowledge of key organizational project initiatives and industry competitors
• Prepare proposals in response to RFP requests, qualifications, and teaming opportunity materials for both public works and private development projects, managing the process from content generation through to debriefing
• Leverage a whole-brain approach to marketing, balancing strategic thinking with creative execution, to develop compelling, visually engaging content that resonates with target audiences
• Apply graphic design skills/knowledge to elevate visual storytelling and mentor junior staff in design principles, branding consistency, and layout best practices
• Assist business development/project teams with prequalification and lead tracking efforts
• Prepare presentations and assist with interview preparation
• Produce marketing and communications collateral including brochures, project profiles, team resumes, etc.
• Create visually appealing graphics in support of proposal preparation and corporate initiatives, as needed
• Maintain efficient marketing processes, record-keeping systems, and historical information per department standards
• Assist in management and integrity of company project and resume database
• Contribute to the development and maintenance of graphics library
• May assist in coordinating and potentially participating in industry, tradeshow, and recruiting events
• Research and compile data on clients, communities, and/or markets to support strategy development
• Complete day-to-day marketing tasks, projects, and activities, as requested

Requirements

• Minimum of two (2) years professional services marketing experience with emphasis and clear understanding of proposal development (AEC preferred)
• Associate or bachelor's degree in marketing, communications, or related field preferred; commensurate work experience also considered
• Proficient in Adobe Creative Suite (InDesign, Illustrator, and Photoshop) and Microsoft Office Suite (Word, Excel, and PowerPoint)
• Excellent writing, editing, and communication skills
• Strong organizational and problem-solving skills