Marketing Specialist

About This Role

Working as the execution engine of the Strategy, Marketing & Communications department, the Marketing Specialist turns approved strategy into published content, live campaigns, on-time events, and clean data every day. This is a hands-on, high-throughput role across content and web, digital assets and CRM, event production, reporting, and day-to-day marketing operations, with room to grow toward channel ownership or a future marketing-manager track as the department scales.

Responsibilities

• Draft and edit marketing copy; manage the editorial/blog calendar and website content management system (CMS)
• Create designs for ads, website, socials, and other channels using Canva and other tools
• Own routine SEO content updates and monthly SEO/content-gap review, escalating recommendations to the Senior Manager
• Stay up to date on industry trends and create content based upon analyses
• QA all published content for brand and spec compliance before it goes live
• Maintain digital asset library hygiene and naming conventions for internal and external stakeholders
• Manage physical marketing inventory (promotional items, event stock)
• Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events
• Maintain CRM list segmentation and data cleanliness
• Draft, edit and manage email campaigns and monitor and report on engagement
• Draft and edit social media copy
• Own the day-to-day social content calendar and standard post scheduling
• Monitor and respond to social engagement within SLA; escalate negative sentiment or high-visibility items to the Senior Manager
• Coordinate event and trade-show logistics, vendor confirmations, and on-site checklists
• Plan photo/video shoots and manage 60-day-out production planning for upcoming events
• Triage marketing request inbox and daily task list; Identify bottlenecks and escalate items at risk
• Maintain the master marketing calendar (2-week rolling visibility) and keep SOPs current

Requirements

• Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (Wordpress or similar)
• Ability to research in market data tools such as Mintel, Euromonitor, Nielsen
• Solid writing and editing skills; comfortable with basic content design/QA, experience with design tools such as Canva; Adobe InDesign or Illustrator a plus
• Proficiency with standard marketing and project-management tech stack tools (Asana or similar)
• Interest in the Beauty, Wellness, Manufacturing and/or consumer packed goods space
• Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)