Marketing Specialist

About This Role

This marketing specialist role supports the company's entertainment venues by coordinating promotions, managing player information, and communicating marketing efforts. It suits an enthusiastic individual who can deliver superior customer service and ensure regulatory compliance in a fast-paced environment.

Responsibilities

• Enthusiastically support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs
• Ensure compliance with all regulatory requirements within the area of responsibility and report potential issues to management
• Assist in the development and maintenance of player tracking information in the casino management system
• Activate, approve, and make manual adjustments to a patron account
• May be stationed as the second employee at the admission/exit turnstile area in addition to a Security Officer
• Effectively respond to customer concerns and issues to promote player goodwill
• Communicate promotions to internal and external customers
• Perform and/or coordinate the pre and post event analysis
• Coordinate marketing support services to include advertising, public relations, and internal departments
• Work closely with CRM to ensure accurate details are incorporated into advertisements and materials
• Coordinate, organize, and execute approved property promotions
• Support the development of press releases and media correspondence in relation to marketing programs or property advertising
• Monitor calendar for promotions at the property following the strategy of the promotions department
• Communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies
• Monitor and respond to online reviews/reputation management for the property within established guidelines
• Coordinate and track, as needed, groups responding to special and VIP party events
• Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used
• Develop good working relationships and maintain effective communication with other departments to secure and maintain their cooperation for assistance with promotions and events
• Generate new and unique promotional ideas and events

Requirements

• At least 21 years of age
• Associate's degree (A.A.) in marketing, finance or related area; or equivalent combination of education and experience
• One (1) year of related experience required, preferably in Marketing
• Excellent verbal, written, and interpersonal skills
• Technical proficiency and knowledge in MS Office (Word, Excel & Outlook)