About This Role
The Marketing Specialist in Culture & Sports focuses on developing and executing a long-term local marketing strategy for a globally iconic energy drink brand. This role involves identifying emerging trends across various cultural and sports domains and building a strong local network to stay ahead of community shifts.
Responsibilities
- Develop and execute long-term local Culture & Sports marketing strategy, aligned with global and local priorities
- Identify emerging trends, talent, and opportunities across sports, culture, music, dance, skate, fitness, gaming, and youth passion points
- Build a strong local network and stay ahead of community shifts and new movements
- Deliver high-quality events of all sizes and activate international projects and athletes
- Design effective branding strategies for company projects, athletes, and third-party events
- Identify, recruit, and manage artists, athletes, opinion leaders, and key partners with strong brand fit
- Lead authentic product seeding with athletes and opinion leaders
- Ideate, design, and flawlessly execute innovative projects
- Develop concepts tailor-made for local consumers that create memories and generate unique media content
- Manage partnership and sponsorship negotiations
Requirements
- Experience in identifying, recruiting, and managing artists, athletes, opinion leaders, and key partners
- Ability to build strong relationships with global and local talent
- Experience with event ideation, design, and execution
- Strong partnership and sponsorship negotiation skills
- Ability to partner closely with cross-functional teams including Media Network, Brand, Student Marketing, Sales, and external agencies
- Must be able to speak and write Chinese
Benefits
- [Benefits information not provided in the source]
Important Details
- [Important details information not provided in the source]
Application Process
- [Application process information not provided in the source]
