Marketing Specialist

About This Role

The Marketing Specialist in Culture & Sports focuses on developing and executing a long-term local marketing strategy for a globally iconic energy drink brand. This role involves identifying emerging trends across various cultural and sports domains and building a strong local network to stay ahead of community shifts.

Responsibilities

• Develop and execute long-term local Culture & Sports marketing strategy, aligned with global and local priorities
• Identify emerging trends, talent, and opportunities across sports, culture, music, dance, skate, fitness, gaming, and youth passion points
• Build a strong local network and stay ahead of community shifts and new movements
• Deliver high-quality events of all sizes and activate international projects and athletes
• Design effective branding strategies for company projects, athletes, and third-party events
• Identify, recruit, and manage artists, athletes, opinion leaders, and key partners with strong brand fit
• Lead authentic product seeding with athletes and opinion leaders
• Ideate, design, and flawlessly execute innovative projects
• Develop concepts tailor-made for local consumers that create memories and generate unique media content
• Manage partnership and sponsorship negotiations

Requirements

• Experience in identifying, recruiting, and managing artists, athletes, opinion leaders, and key partners
• Ability to build strong relationships with global and local talent
• Experience with event ideation, design, and execution
• Strong partnership and sponsorship negotiation skills
• Ability to partner closely with cross-functional teams including Media Network, Brand, Student Marketing, Sales, and external agencies
• Must be able to speak and write Chinese

Benefits

• [Benefits information not provided in the source]

Important Details

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Application Process

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