About This Role
This role serves as the primary marketing partner for NTT DATA's Applied Innovation Program (AIP), driving global awareness, thought leadership, communications, events, and campaign integration. The successful candidate will combine strategic marketing leadership with hands-on execution, translating complex technology and innovation topics into compelling business narratives. They will develop and execute marketing programs that strengthen market presence, support stakeholder engagement, enhance thought leadership, and drive demand generation globally.
Responsibilities
- Develop and execute the global marketing and communications strategy for the Applied Innovation Program
- Create compelling messaging, value propositions, and positioning for innovation offerings and emerging technologies
- Partner with thought leadership teams to deliver research-based content, executive storytelling, and market insights
- Produce and oversee high-quality marketing content, including articles, newsletters, research assets, and case studies
- Collaborate with Analyst Relations, Public Relations, and Communications teams to support briefings, media engagement, and market visibility initiatives
- Lead marketing planning and execution for flagship innovation events, summits, forums, and executive engagement programs
- Integrate Applied Innovation priorities into global campaigns across digital, social, email, PR, and demand-generation channels
- Establish KPIs, reporting dashboards, and performance communications for stakeholders and leadership
- Coordinate with global, regional, and local marketing teams to ensure alignment, consistency, and content adoption across markets
- Engage effectively with senior business leaders and cross-functional stakeholders in a complex, matrixed environment
Requirements
- 12-15 years of experience in B2B technology marketing
- Demonstrated success in strategic marketing, communications, and program execution
- Strong content development and storytelling capabilities, particularly around technology and innovation topics
- Excellent verbal and written communication skills in English
- Proven ability to influence senior stakeholders and work effectively across functions, regions, and business units
- Experience with thought leadership, analyst relations, public relations, events, and demand generation programs
- Strong understanding of digital marketing channels, campaign management, and performance measurement
- Ability to translate complex technologies into clear business value propositions
- Knowledge of AI, Generative AI, emerging technologies, or the technology services industry is highly preferred
About the Company
NTT DATA is a $30 billion global innovator of business and technology services, serving 75% of the Fortune Global 100. As a Global Top Employer, it has diverse experts in more than 50 countries and a robust partner ecosystem. Its services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D.
