Marketing Scientist

About This Role

Marketing Scientist is a senior individual contributor role within the Ads Marketing Science function, reporting to Marketing Science leadership. This role combines rigorous measurement expertise with strong client judgment and hands-on execution. You will help OpenAI Ads prove and improve advertisers' media performance.

Responsibilities

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance
• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies
• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices
• Shape advertiser-facing insights experiences that translate campaign and audience data into actionable performance recommendations
• Conduct auction optimization analyses to identify delivery, pricing, and performance opportunities that improve advertiser outcomes
• Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation

Requirements

• Deep expertise (10+ years) in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM
• Hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows, without sacrificing rigor or judgment
• Trusted client advisor who can navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment
• Designed or operated lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements
• Partnered effectively with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities
• Can translate complex statistical concepts into practical decisions for both technical and non-technical audiences
• Thrive in fast-paced, high-ambiguity environments and can influence across teams without relying on formal authority
• Care deeply about privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance

Benefits

• Reasonable accommodations to applicants with disabilities

Important Details

• Locations: San Francisco or New York
• Schedule: hybrid (Monday-Wednesday)

About the Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. It pushes the boundaries of the capabilities of AI systems and seeks to safely deploy them to the world through its products.