Marketing Performance Analyst

Essential Responsibilities / Duties:

Quarterly Reporting

• Produce quarterly performance reports that translate data into clear narratives for internal stakeholders.
• Collaborate with counterparts across marketing and communications channels to represent the full Product of impact.
• Compile quantitative data and project summaries that demonstrate the impact of Marketing and Communications initiatives.
• Build and publish the quarterly reporting webpage, supporting email, and Tableau dashboards.
• Manage the approvals process to ensure timely and accurate distribution.

Website Analytics

• Monitor performance across both sites on a regular basis, proactively surfacing issues, wins, and optimization opportunities.
• Configure custom event tracking and UTM parameters to ensure clean, reliable data collection.
• Build team capacity by training members on analytics tools and UTM creation best practices.
• Deliver regular data pulls and ad hoc analysis that inform content and campaign decisions.
• Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings with stakeholders.

Conversion Rate Optimization

• Tableau dashboard design, creation, and reconciliation for data visualization of patient journey.
• Ensure accurate, reliable data flows from available databases to support downstream reporting and analysis.
• Use data visualization in Tableau to proactively communicate marketing campaign successes, areas for improvement, and create patient journey mapping.
• Work internally and across teams to ensure data is useful and informing daily work.

Campaign Tracking

• Ensure every campaign launches with clean, consistent tracking in place and UTM codes aligned across all channels and teams.
• Serve as a cross-departmental resource for tracking standards, helping teams set up campaigns for accurate measurement.

SEO

• Strengthen organic search performance through keyword research, rank monitoring, and schema improvements.
• Ensure web content is positioned for discoverability by maintaining an updated, well-structured SEO foundation.
• Contribute to LLM and AI search readiness by feeding our enterprise AI platform with relevant terms and capturing learnings over time.
• Support platform management across SEO tools.

Local SEO

• Maintain the integrity and accuracy of location data across all listings, resolving duplicates, broken links, and outdated information.
• Drive location optimization initiatives including naming convention consistency and license management.

Your Chance To Be Part of a Team That is Making a Difference

This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is making a difference in the lives of our patients and community members. We’re looking for a team player who wants to be part of our mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a free health care plan for employees and their family members who choose to receive their care at.

Education:

Bachelor's degree (required).

Experience:

• 5+ years of experience in web analytics, campaign reporting, and SEO.
• 1–2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude.
• Preference given toward candidates with agency experience and healthcare experience, or similarly regulated industry.

Knowledge, Skills & Abilities (KSA):

• Proficiency in web analytics platforms, including Piwik, Google Analytics, and Google Search Console.
• Experience with SEO tools such as SEMrush.
• Familiarity with Yext or similar location/reputation management platforms.
• Experience with data visualization tools (Tableau, Looker, or Power BI) a plus.
• Strong analytical skills with the ability to translate data into clear, actionable insights.
• Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows.
• Excellent organizational and communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Proactive and self-motivated, with strong attention to detail.
• Experience in healthcare or a similarly regulated industry is a plus.