About This Role
This Marketing Operations Specialist role is for a detail-oriented individual who will strengthen the systems, processes, and reporting behind a growing marketing function. It is a freelance position that suits someone who enjoys creating order from complexity, improving campaign execution, and turning performance data into practical recommendations. You will help ensure campaigns are built accurately, launched efficiently, measured consistently, and optimized over time.
Responsibilities
- Manage and optimize core marketing platforms, including CRM, email, automation, analytics, and campaign tools
- Maintain integrations between marketing systems, websites, forms, and reporting platforms
- Identify and resolve workflow, tracking, and data-quality issues
- Support user access, documentation, governance, and ongoing platform improvements
- Build, QA, and launch email campaigns, landing pages, forms, nurture programs, and automated workflows
- Ensure campaign assets, audience segments, tracking links, and reporting requirements are in place before launch
- Coordinate with content, design, growth, and sales stakeholders to keep campaigns on schedule
- Create repeatable campaign templates and launch checklists
- Maintain dashboards and recurring reports for pipeline, lead generation, engagement, conversion, and campaign performance
- Analyze results and communicate clear, actionable insights to stakeholders
- Monitor attribution, campaign tagging, and data consistency across channels
- Recommend optimization opportunities based on performance trends
- Oversee lead capture, routing, segmentation, scoring, and lifecycle processes
- Maintain clean, reliable CRM data through regular audits and hygiene practices
- Partner with sales and marketing teams to improve lead handoff and follow-up workflows
- Support audience development and targeted campaign segmentation
- Document marketing operations processes, system configurations, and campaign procedures
- Identify bottlenecks and implement scalable, efficient workflows
- Introduce practical automation that reduces manual work and improves accuracy
- Help establish operational standards as the marketing program evolves
Requirements
- 2–5+ years of experience in marketing operations, marketing analytics, demand generation, or a related field
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar tools
- Strong understanding of email marketing, campaign workflows, audience segmentation, and lead management
- Comfort working with dashboards, reporting tools, and campaign performance data
