About This Role
This role ensures that strategies and ideas are transformed into effective marketing measures. You will manage projects and campaigns, coordinate agencies and partners, and keep an eye on timings, budgets, and quality, working closely with the management. You live fashion, have a keen eye for aesthetics and trends, and possess the organizational talent and hands-on mentality to make the company's new brand positioning visible.
Responsibilities
- Act as the central interface for marketing activities: coordinate external agencies, service providers, and partners, and align with internal contacts for shootings, content productions, campaigns, and other projects, including timings and to-dos
- Implement brand and marketing measures operationally: from idea and briefing to final execution, ensuring a consistent and high-quality brand presence across all touchpoints
- Manage marketing materials and content assets: oversee all digital and analog materials, from social media content, images, and videos to print, POS, and catalogs, including maintaining content structures
- Coordinate social media activities in collaboration with external partners, with a feel for relevant formats, visual language, and trends
- Provide timely materials, adaptations, and advertising tools for B2B, retail, and outlet marketing, and create product and sales documents
- Handle product inquiries and bag shipments for PR, influencers, and creators, and coordinate with external partners
- Organize and coordinate trade fairs, events, and brand appearances, including alignment with service providers, materials, logistics, and on-site requirements
- Further develop marketing processes: independently implement topics and projects in direct collaboration with management, and improve efficiency through digital and AI-supported tools
Requirements
- 1-3 years of professional experience in marketing, ideally in the fashion or lifestyle sector
- Enthusiasm for fashion and lifestyle, and a strong sense of aesthetics, brand worlds, visual language, and current trends
- Structured and goal-oriented way of working, and the ability to keep track of multiple projects, contacts, and timings simultaneously
- Independent, proactive, and solution-oriented way of working with the ambition to drive topics independently and identify and implement optimization potentials
- Confident and engaging demeanor, and enjoyment of working with management, agencies, and partners
- Proficient in common digital tools and MS Office, and a good understanding of social media, content, and digital marketing channels
- Enjoy actively shaping a company in transition, exploring new paths, and tackling challenges, with openness to digital tools and AI
- Very good written and spoken German and good English skills
