Marketing Officer (Beauty and Fashion)

About This Role

This marketing officer role focuses on promoting beauty and fashion products across digital and social channels, with a strong emphasis on content creation, campaign execution, and customer engagement. It suits a creative and analytical individual with an interest in beauty and fashion trends who can drive promotional activities from concept to analysis.

Responsibilities

• Create and curate content across social and digital channels, especially Instagram and Threads
• Plan and execute end-to-end promotional campaigns across key beauty and fashion categories, from concept through to post-campaign analysis
• Develop and manage loyalty and engagement programmes that drive repeat purchase and deepen customer relationships
• Track and report on performance metrics including GMV, conversion rates, and customer engagement
• Use data to sharpen future initiatives
• Work closely with sales, design, BI, and IT teams to ensure campaigns are delivered on time, on brief, and aligned to commercial goals
• Monitor beauty and fashion trends, platform activity, and competitor movements to surface timely insights for the merchandising and marketing teams

Requirements

• Bachelor's degree in Marketing, Journalism and Communication, Business Administration, or a related field
• 2+ years of experience in marketing or e-commerce; fresh graduates are welcome
• Hands-on experience in beauty, fashion, or a relevant startup is a strong advantage
• A genuine interest in beauty and fashion
• Comfortable with data
• Strong creative instincts balanced with an analytical mindset
• Excellent written and verbal communication in both Chinese and English
• Organised, adaptable, and able to manage multiple projects under tight deadlines without losing attention to detail
• A team player who is also comfortable taking initiative and owning outcomes

Nice to have:

• Experience with Tableau or similar analytics tools