About This Role
This role involves leading demand generation, brand positioning, and partner marketing for a multi-sports platform. The platform focuses on learning, training, and tournaments, and the manager will build awareness and pipeline among academies, schools, federations, brands, players, and coaches globally. This is achieved by combining sports domain knowledge, data-driven digital marketing, and field activation to drive user acquisition, partner adoption, and commercial growth.
Responsibilities
- Define the platform's value proposition and messaging for distinct audiences: academies, schools, federations, coaches, players, and brands
- Build go-to-market plans for new sports verticals, regions, and product modules (learning, training, tournaments)
- Maintain competitive and market insight to refine positioning and product marketing priorities
- Plan and run multichannel acquisition campaigns (digital ads, content, email, SEO, webinars, events) to generate qualified leads and pilots
- Design lifecycle marketing programs to onboard, engage, and retain coaches, athletes, and institutions
- Optimize funnel metrics through A/B testing, conversion rate optimization, and attribution analysis
- Create high-impact content: case studies, playbooks, coach curricula, video tutorials, tournament toolkits, and thought leadership
- Build and nurture communities of coaches, players, and academy managers through forums, ambassador programs, and localized content
- Manage social media strategy and creative execution to grow brand affinity and organic reach
- Collaborate with BDMs to design co-marketing programs with federations, academies, schools, and brands
- Plan on-ground activations at tournaments, school fairs, and coaching clinics to drive trials and signups
- Manage sponsorships, event presence, and ambassador campaigns to amplify credibility
- Translate product features into benefits for each stakeholder and create sales enablement collateral for BDMs and customer success teams
- Run product launches and pilot rollouts with clear launch plans, training materials, and success metrics
- Feed user insights into the product roadmap and prioritize messaging for new releases
- Define and track marketing KPIs: CAC, LTV, MQL to SQL conversion, trial-to-paid conversion, engagement, and retention
- Use platform analytics and sports performance data to craft ROI narratives for partners and to optimize campaigns
- Maintain CRM and marketing automation hygiene and produce regular performance reports for leadership
Requirements
- 5+ years in B2B or B2B2C marketing, preferably in sports tech, edtech, SaaS, or consumer sports brands
- Proven experience running digital acquisition, content marketing, and partner/co-marketing programs
