Marketing Manager - Skinvive

About This Role

This marketing manager role focuses on the Skinvive brand within medical aesthetics, encompassing strategy development, campaign execution, and business conversion model building. The position suits a strategic marketer with experience in B2B2C campaigns and a data-driven approach to optimizing commercial outcomes.

Responsibilities

• Develop and execute Skinvive brand strategy, annual brand plan, and portfolio positioning to build differentiated brand equity and sustainable growth in the medical aesthetics market
• Lead B2B2C campaign planning and conversion design, translating brand strategy into integrated initiatives that connect HCP/clinic engagement, consumer education, consultation conversion, and treatment adoption
• Build business conversion models across the end-to-end funnel, including institution activation, clinic operation enablement, patient journey optimization, consumer acquisition, and repeat-treatment retention
• Design and implement clinic operation toolkits and project, consultation scripts, training materials, digital touch points, and performance dashboards to improve in-clinic execution and commercial conversion
• Identify consumer insights, market trends, competitive dynamics, and business opportunities, and convert insights into actionable campaigns, content strategies, and channel activation plans
• Demonstrate strong 0-to-1 project creation capability by initiating new strategic projects, defining objectives, aligning resources, piloting solutions, measuring impact, and scaling successful models
• Work closely with sales, medical, training, digital, commercial excellence, legal, compliance, agency partners, and key accounts to ensure seamless cross-functional alignment and execution excellence
• Manage marketing budget, project timelines, vendor deliverables, and compliance review processes to ensure high-quality execution in accordance with company policies and local regulations

Requirements

• Bachelor degree or above in marketing, business, medical science, pharmacy, life sciences, or related fields
• 8+ years of marketing experience, preferably in medical aesthetics, healthcare, dermatology, consumer healthcare, beauty, or premium consumer brands
• Proven experience in brand strategy, campaign planning, digital/social activation, consumer conversion, or business transformation projects
• Strong strategic thinking with the ability to translate brand ambition into clear business priorities, campaign architecture, and executable growth plans
• Solid understanding of B2B2C conversion logic, including HCP/institution engagement, clinic operation improvement, consumer education, lead generation, consultation conversion, and repurchase/retention
• Strong 0-to-1 project leadership capability, able to define ambiguous business opportunities, build project frameworks, coordinate resources, pilot new models, and drive implementation from concept to scale
• Excellent cross-functional communication and stakeholder management skills, with the ability to influence sales, medical, training, agencies, key accounts, regional teams, and compliance partners
• Strong analytical capability, commercial acumen, and data-driven mindset, able to monitor campaign results, funnel performance, customer behavior, and ROI to continuously optimize business outcomes
• High ownership, agility, and problem-solving capability, with the ability to manage multiple priorities in a fast-changing business environment
• Good written and verbal English communication skills

Nice to have:

• Experience working with clinic, chain institution, key account, or clinic operation models is highly preferred

About the Company

Allergan Aesthetics, an AbbVie company, develops, manufactures, and markets leading aesthetics brands and products, including facial injectables, body contouring, plastics, and skin care. The company focuses on innovation, education, exceptional service, and commitment to excellence for its customers.