Marketing Manager - Retail Fashion Brand

About This Role

This role is for a creative, strategic, and results-driven Marketing Manager to lead the marketing function of a retail fashion brand. The role involves developing and executing integrated marketing strategies that strengthen the brand, grow customer engagement, drive store and e-commerce sales, and support successful collection launches and seasonal campaigns. You will work closely with the Creative, Design, Sales, E-commerce, and Operations teams to deliver a consistent and compelling brand experience across all customer touchpoints.

Responsibilities

• Develop and execute annual, quarterly, and monthly marketing plans
• Lead brand positioning, brand communication, and marketing strategy
• Develop, plan and execute marketing campaigns for collection launches, seasonal campaigns, and promotional activities
• Lead social media strategy, content planning, community engagement, and digital brand presence
• Oversee content including Reels, fashion videos, product showcases, styling content, BTS, and brand storytelling
• Plan and manage Meta, Google, and other paid advertising campaigns, including targeting, retargeting, optimization, and budget allocation
• Track key performance metrics including ROAS, ROI, CAC, conversions, engagement, website traffic, and sales
• Manage influencer, KOL, celebrity, creator, and brand partnership initiatives
• Work with the e-commerce team to improve website visibility, product presentation, promotions, and conversion
• Provide creative direction for photoshoots, look books, videos, campaign concepts, styling, and visual storytelling
• Ensure the brand

-s premium visual identity and communication remain consistent across all channels

• Monitor market trends, competitors, customer behavior, and developments in the fashion and retail industry
• Prepare regular marketing performance reports and use insights to improve future campaigns

Requirements

• 3-6 years of experience
• Education in marketing
• Skills in fashion marketing, luxury brand marketing, marketing campaign management, fashion branding, brand management & development, marketing campaigns, marketing event planning, retail marketing, fashion retail, marketing skills

Important Details

• Application deadline: 10 November 2026

About the Company

RR Lifestyle Ltd. is a retail fashion brand.