Marketing Manager - Integrated Marketing and Sales Enablement

About This Role

This role involves developing and leading marketing strategy for a specific area, creating customer-centric, multi-channel programs to drive customer growth, retention, and engagement. It focuses on marketing for Edward Jones and State Farm Alliance programs, aiming to drive growth through partner sales and branch networks. The position also involves collaborating with internal teams and external partners.

Responsibilities

• Develop and lead marketing strategy for a specified area
• Deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement
• Identify and track key performance indicators to measure ROI and optimize marketing effectiveness
• Manage professional employees and/or supervisors supporting complex marketing functions
• Use segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams)
• Negotiate contracts and activate vendor relationships to support brand and business objectives
• Adapt departmental plans to address evolving priorities, resource constraints, and operational needs
• Drive growth through partner sales and branch networks for Edward Jones and State Farm Alliance programs
• Collaborate closely with internal teams and external partners
• Provide additional support for other Alliance initiatives, including Campus and Workplace programs

Requirements

• Bachelor’s degree or equivalent work experience
• 6+ years of experience in marketing and marketing strategy with a proven track record of results
• Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events
• Self-motivated with ability to work independently
• Demonstrated curiosity and engagement in program success
• Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth
• Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders
• Ability to manage multiple projects simultaneously and maintain timelines
• Experience directing creative execution with internal teams and external agencies
• Strong attention to detail
• Collaborative, team-oriented approach

Nice to have:

• Financial services industry experience
• Experience working in Agile environments
• B2B2C marketing experience
• Sales enablement experience
• Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services