About This Role
This Marketing Manager role focuses on performance and insights within the Creator Marketing Team, aiming to enhance how campaigns are planned, executed, and measured. It requires a blend of performance marketing strategy, campaign measurement, and cross-functional collaboration, with a strong emphasis on data analysis to scale initiatives and demonstrate ROI.
Responsibilities
- Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement
- Define campaign objectives and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life
- Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics
- Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives
- Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives
- Build and execute a learning agenda in partnership with product, research, and marketing teams, bridging qualitative and quantitative insights to guide creator marketing strategy
- Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data
- Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion
- Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams
- Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts
- Identify and recommend marketing tools, both internal and external, that improve speed to market and creative iteration
- Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation
- Work closely with product managers, data scientists, and engineers to solve complex business problems
- Present findings and recommendations to stakeholders with clarity and actionable insights
Requirements
- Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field
- 5+ years of experience in marketing analytics, performance marketing, or similar roles
- Strong command of campaign measurement, audience segmentation, and A/B testing
- Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards
- Ability to communicate complex insights in clear, compelling ways
Nice to have:
- Hands-on experience managing paid media campaigns and optimizing toward ROI
