About the role
Quest Diagnostics is a leading provider of diagnostic testing, information, and services that help patients and physicians make informed healthcare decisions. We are seeking a Health Systems Marketing Managerto act as a primary content creator and inbound strategist for our commercial growth initiatives. This is a pivotal role for a marketer who excels at the intersection of creative storytelling and technical inbound execution.
This role is responsible for building and executing Quest’s Health System-focused inbound and always-on content engagement programs. The Marketing Manager will translate strategic direction into structured, persona-driven programs that engage key stakeholders—from C-suite executives to lab directors—across priority accounts.
This is not a pure execution role—this individual is expected to bring forward ideas, identify opportunities for improvement, and continuously strengthen how inbound and always-on programs drive engagement and support business goals.
This is a remote/near-site opportunity.
Key Responsibilities
- Execute and continuously improve a persona- and buying group–driven inbound marketing strategy across key call points (C-suite, finance, lab, clinical)
- Develop, write, and edit high-impact content across multiple formats, including executive-level thought leadership, email nurture sequences, landing page copy, and case studies.
- Own and manage a strategic content calendar aligned to priority segments, solutions, and commercial initiatives
- Adapt and refine messaging for different stakeholders, ensuring relevance and clarity across personas
- Define how content is distributed across channels (email, digital, social, web), ensuring consistency and intentional sequencing
- Partner with agencies and internal teams to deliver high-quality, on-brand creative assets
- Work closely with upstream marketing, ABM programs and commercial teams to ensure alignment on priorities and execution
- Act as a bridge between strategy and execution—ensuring programs are delivered effectively and continuously improving
- Bring structure and discipline to how inbound and always-on efforts are planned and executed
Required Qualifications
- 5 - 7 years of B2B marketing experience, with a proven track record in content marketing, copywriting, or demand generation.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Exceptional writing and editorial skills, with the ability to simplify complex solutions into persuasive business cases.
- Deep understanding of inbound mechanics, including lead scoring, nurture workflows, and funnel optimization.
- Proficiency with Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
- Ability to translate high-level strategic direction into organized, executable content plans in a fast-paced environment.
- Strong organizational skills with experience managing multiple content projects and cross-functional stakeholders simultaneously.
- Experience in healthcare, diagnostics, or other complex or regulated industries
- Background in field marketing, account services, or client-facing roles
- Experience coordinating with agencies or external partners
- Familiarity with structured marketing programs or phased campaign execution
- Comfort working with performance metrics and post-program reviews
Preferred Qualifications
- Experience in healthcare, diagnostics, or other complex or regulated industries
- Background in field marketing, account services, or client-facing roles
- Experience coordinating with agencies or external partners
- Familiarity with structured marketing programs or phased campaign execution
- Comfort working with performance metrics and post-program reviews
Required Skills
- Strong attention to detail and follow-through
- Ability to translate direction into organized, executable plans
- Collaborative working style and comfort partnering cross-functionally
- Ability to prioritize work and meet deadlines in fast-paced environments
- Comfort working within defined processes while adapting to changing needs
- Interest in learning complex solutions and business models
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