Marketing Manager, Global Growth Marketing - Trauma

About This Role

This role leads the global promotion of the VOLT Plating Platform within the Orthopaedics team, shaping its narrative and translating platform strategy into compelling messaging. The Marketing Manager will build and execute a comprehensive global promotional plan, creating scalable campaigns and high-impact assets for global markets to strengthen awareness, engagement, and fuel growth.

Responsibilities

• Maintain a strong understanding of trauma market dynamics, customer needs, competitive activity, media and channel trends, and regional differences
• Use insights to strengthen the platform story and identify new opportunities to increase visibility and relevance
• Expand and evolve the global VOLT Plating Platform narrative, messaging architecture, and value proposition to create a clear, consistent, and differentiated story for priority audiences
• Translate complex platform, portfolio, clinical, and technical information into compelling promotional content
• Partner with Medical, Regulatory, Legal, and other review stakeholders to support compliant execution
• Lead advertising, creative, digital, production, public relations, and other agency partners from briefing through delivery
• Set clear strategic direction, manage scope, timelines, budgets, and feedback, and hold partners accountable for high-quality, on-brand work
• Develop and lead a comprehensive global promotional plan that establishes campaign priorities, audience strategies, channels, investment needs, activation roadmaps, and measures of success
• Ensure the plan supports the broader VOLT platform strategy and can be effectively adapted for regional and local market needs
• Lead the strategy and development of high-end product marketing assets
• Manage content planning, production, review, and deployment to deliver a cohesive, high-quality body of work
• Partner closely with regional marketing teams to co-create campaigns, incorporate market insights and enable effective localization and activation
• Establish scalable ways of working that balance global consistency with regional relevance
• Drive global campaign rollout, provide regions with activation guidance and implementation support
• Establish performance indicators to assess reach, engagement, asset utilization, and business impact
• Apply performance data and market feedback to refine plans and improve future campaigns

Requirements

• A minimum of a Bachelor's Degree is required
• A minimum of 5 years of dynamic business experience in any of the following areas: Marketing, Agency, Public Relations or related functions/business experience is required
• Demonstratable experience developing and executing brand campaigns, launching products, services and programs to the healthcare community is required