Marketing Manager - Fashion

About This Role

This Marketing Manager role focuses on driving the growth of a specific product category within Australia, while contributing to the overall scaling strategy for multiple categories in the market. The position involves deeply understanding the target category and its community, developing authentic campaigns, and boosting user acquisition and retention.

Responsibilities

• Drive user acquisition for your category in Australia, developing campaigns and events that generate community buzz and grow demand on Whatnot
• Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel
• Identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
• Develop high-performing content in partnership with the creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
• Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Australia
• Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into market-specific playbooks, and partner with US and International counterparts to adapt proven approaches for the Australian market

Requirements

• 5–10 years of experience in consumer or category marketing, ideally in fast-paced, high-growth environments
• Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
• Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
• Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
• Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights
• Low ego, adaptable, and comfortable taking on unstructured challenges
• Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG)

Benefits

• Generous holiday and time off policy
• Health insurance options including medical, dental, vision
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Monthly allowance for wellness
• Annual allowance towards childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and pension plans internationally