About This Role
Planning and promoting products, as well as overseeing PR and digital communication for both brands, is the core of this Marketing Manager role. You will leverage your marketing expertise in advertising, PR, and social media to deliver product appeal and drive sales and brand growth. This position requires a proactive approach to marketing strategy, from planning and decision-making to execution and performance evaluation, with a comprehensive view of products, customers, and the market.
Responsibilities
- Plan and promote marketing initiatives based on brand strategy
- Plan and execute brand and product promotions
- Design cross-channel communication strategies for social media, PR, and advertising
- Manage budgets and KPIs for each initiative, evaluate effectiveness, and implement improvements
- Drive projects and decision-making by engaging internal and external stakeholders
- Plan and execute PR strategies and initiatives for brands and products
- Plan PR for new product launches
- Create buzz using media and influencers
- Direct external partners such as PR agencies
- Evaluate the effectiveness of initiatives and improve future strategies
- Plan influencer initiatives and casting
- Plan and operate gifting initiatives
- Plan UGC creation initiatives on Instagram, X, TikTok, etc.
- Design continuous brand touchpoints that go beyond one-off exposure
- Improve initiatives based on social media reactions and trends
Requirements
- Practical experience in digital marketing, advertising, PR, or social media marketing
- Experience planning and promoting marketing initiatives to increase product and service sales and growth
- Experience independently setting challenges, proposing initiatives, making decisions, and leading to results
- Experience driving projects by engaging internal and external stakeholders
Nice to have:
- Marketing experience in the cosmetics, beauty, or consumer goods industry
- Experience developing product-specific marketing strategies and promotion plans
- Marketing experience for new product launches
- Experience planning and promoting PR, social media, and influencer initiatives
- Experience with casting, gifting, and UGC creation initiatives
- Experience developing and managing marketing budgets and KPIs
- Team management experience
Benefits
- Bonus twice a year
- Health insurance
- Employees' Pension Insurance
- Employment insurance
