About the role
Key Responsibilities
Strategic Marketing Leadership
- Develop and lead annual, quarterly, and monthly marketing strategies aligned with business objectives.
- Create integrated go-to-market plans that support revenue growth and profitability.
- Translate company sales targets into actionable marketing initiatives and measurable KPIs.
- Ensure all marketing activities contribute directly to customer acquisition, retention, and revenue generation.
Revenue Growth & Commercial Performance
- Build channel-specific growth plans to achieve sales objectives.
- Identify new revenue opportunities across products, customer segments, and acquisition channels.
- Forecast expected sales contributions from marketing initiatives and monitor performance against targets.
- Recommend growth strategies based on customer insights, market trends, and business performance data.
Integrated Marketing Management
Lead and align all marketing functions, including:
- Content Marketing
- KOL & Influencer Marketing
- Affiliate Marketing
- Performance Marketing & Paid Media
- CRM & LINE Marketing
- E-commerce Marketing
- Live Commerce
- Product Marketing
- Campaign & Promotion Management
Ensure all functions work cohesively toward shared business goals and performance targets.
Brand, Pricing & Promotion Strategy
- Strengthen brand positioning and market competitiveness.
- Develop pricing and promotional strategies that balance growth, profitability, and brand value.
- Monitor competitor activities, consumer behavior, and market trends to identify opportunities and risks.
- Drive sustainable growth without compromising margins or brand equity.
Performance & Analytics
- Establish KPI frameworks and performance measurement systems across all marketing functions.
- Build dashboards and reporting processes to track business performance.
- Analyze campaign effectiveness and optimize marketing investments.
- Use data-driven insights to improve ROI, customer acquisition, and growth performance.
Budget & Profitability Management
- Own the overall marketing budget and investment strategy.
- Allocate resources effectively to maximize business returns.
- Monitor key commercial metrics including revenue, margin, CAC, ROAS, and profitability.
- Ensure marketing investments support both short-term growth and long-term sustainability.
Team Leadership & Capability Building
- Lead, coach, and develop a high-performing marketing organization.
- Drive accountability through clear goals, KPIs, and performance reviews.
- Build scalable marketing processes and operating frameworks.
- Foster collaboration across cross-functional teams and stakeholders.
Executive Partnership
- Serve as a strategic advisor to senior leadership on growth and marketing initiatives.
- Present business cases, investment recommendations, and market opportunities.
- Support executive decision-making through analysis, insights, and strategic planning.
- Continuously identify innovative growth opportunities and competitive advantages.
Qualifications
Required
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of marketing experience, including at least 2 years in a leadership or managerial role.
- Proven track record of developing and executing marketing strategies that drive revenue growth and business performance.
- Strong knowledge of multiple marketing channels, including performance marketing, influencer marketing, CRM, e-commerce, content, affiliate, and campaign management.
- Experience managing marketing budgets, KPIs, reporting frameworks, and performance optimization.
- Strong commercial mindset with the ability to translate business goals into marketing execution.
- Excellent analytical, problem-solving, presentation, and stakeholder management skills.
- Ability to thrive in a fast-paced, results-oriented environment.
Preferred
- Experience in consumer brands, beauty, wellness, FMCG, retail, or e-commerce businesses.
- Strong understanding of pricing strategy, promotional planning, and brand management.
- Experience building scalable marketing systems, dashboards, and performance management frameworks.
- Familiarity with AI tools, marketing technology platforms, and automation solutions.
Ideal Candidate
You are a strategic and commercially minded marketing leader who understands how to connect marketing activities to business results. You can balance big-picture thinking with strong execution, align teams around common goals, and consistently deliver sustainable revenue growth through data-driven decision making.
If you are passionate about building growth strategies, leading high-performing teams, and making a measurable impact on business performance, we'd love to hear from you.
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