Marketing Manager

Who you are

• The ideal candidate brings sound judgment, a genuine feel for what resonates with Canadian consumers, and the discipline to deliver quality work across multiple concurrent programs
• 5+ years of progressive experience in brand marketing, integrated campaign marketing, or partner marketing with a strong focus on campaign strategy and execution, preferably within a consumer tech company with a US-based company navigating Canada as a distinct market
• Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec
• Demonstrable experience leading complex, integrated go-to-market strategies for significant brand initiatives or product launches
• A proven ability to balance strategic thinking with creative vision, translating business goals into compelling brand narratives and breakthrough campaigns
• Strong written and verbal communication skills, with the ability to confidently present and influence at all levels, including executive leadership
• Excellent project management skills, capable of managing multiple complex projects simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment
• A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals
• Proficient in using data and insights to inform strategy, measure campaign effectiveness, and drive continuous optimization
• Nimble, resourceful, and detail-oriented, with the ability to navigate ambiguity and adapt quickly in a fast-evolving industry
• Bachelor’s Degree or equivalent practical experience
• Familiar with Québécois culture and bilingual

What the job involves

• Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners
• The grocery delivery category is competitive and growing rapidly, and this role is responsible for building Instacart’s brand and business in Canada
• We’re looking for a Marketing Manager II to own consumer marketing for Canada
• You’ll be responsible for the national go-to-market strategy and execution across integrated campaigns, local content, and partnerships — working closely with our brand, media, creative, CRM, and agency partners to deliver work that drives measurable outcomes and makes an impact locally
• This role reports to the Director, Partnerships & Strategic Audience Marketing
• This is a high-ownership role on a lean, fast-moving team. You’ll move fluidly between campaign strategy and execution — developing briefs, partnering with cross-functional teams, and executing
• On the partnership side, you’ll serve as a trusted external counterpart to partners and agencies, bringing equal parts rigor and creativity from brief through performance review
• What you'll cook up in your first year:
• Instacart’s Canadian brand and business growth is informed by deep consumer, category, and competitive insights — with you as the resident expert on the Canadian audience
• Canada-led and US-adapted marketing campaigns are executed end-to-end — from strategic brief through creative development and performance evaluation — in close collaboration with cross-functional partners
• The Canadian influencer program produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners
• Key brand partnerships are activated to deepen Instacart’s connection with local audiences through culturally relevant, distinct activations
• Campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content
• Canada procurement processes and monthly marketing budget tracking are managed on time and with precision