Marketing Manager, Allergy

About This Role

This marketing manager role supports the US product marketing team, primarily focusing on the allergy product portfolio. The core responsibility is to drive widespread adoption and utilization of allergy products among consumers, healthcare providers, and laboratorians. The position suits an agile marketer who can adapt and help rethink strategy and deployment in a rapidly evolving healthcare market.

Responsibilities

• Lead marketing support for the U.S. go-to-market strategy for the allergy product portfolio, driving expansion, adoption, and utilization
• Ensure successful execution across the organization
• Be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels
• Lead the launch and development of new allergy products coming to market, including pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities
• Leverage market insights, customer needs, competitive intelligence, and testing trends to identify opportunities for portfolio growth and inform product positioning, segmentation, and differentiation strategies
• Develop a deep understanding of the allergy testing landscape and the needs of healthcare providers, laboratories, and other key stakeholders to identify opportunities to increase appropriate testing adoption and utilization
• Be the product expert and point person for allergy products to support sales, sales training, leadership, clinical and scientific affairs, operations, national accounts, and other cross-functional partners
• Continuously evaluate market success by tracking critical metrics and data to evolve the approach
• Be accountable for continuously communicating with leadership on strategic decisions, opportunities, and initiatives to support yearly target metrics
• Be influential with sales teams and be their go-to person for sales enablement activities related to the assigned allergy portfolio
• Routinely interact with the sales team to gain customer perspective and insights
• Combine market data, voice-of-customer insights, and field intelligence to work with learning and development and sales leadership to shape direction and future resource development
• Develop and implement high-value sales initiatives to grow allergy product lines, including target analysis, customer and market segmentation, opportunity identification, competitive positioning, and distribution through sales platforms
• Translate product, clinical, and market insights into compelling value propositions, messaging, and tools that enable the sales organization to effectively communicate the value of allergy testing to customers
• Conceptualize, gain internal support, and implement digital initiatives and campaigns in support of allergy products
• Influence without authority and lead cross-functional teams to effectively project manage initiatives
• Collaborate with agencies, content creators, marketing technology, digital teams, clinical and scientific affairs, and global product teams
• Develop integrated marketing programs designed to increase awareness, adoption, and utilization of allergy testing among priority audiences, including healthcare providers and laboratorians
• Support broader market-development initiatives as appropriate
• Be responsible for building cohesive product marketing strategies including digital marketing, campaigns, conferences, email marketing, webinars, live events, and non-traditional channels
• Think creatively about new and innovative ways to amplify the allergy product message and educate healthcare providers, laboratorians, and other relevant stakeholders
• Evaluate campaign and program performance using defined metrics and market feedback, applying learnings to optimize future marketing investments and improve commercial impact

Requirements

• Bachelor's Degree required, preferred education in an area such as business, marketing, or science
• Minimum 5+ years of experience within marketing, product management, business development, or similar roles
• Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness, adoption, and utilization
• Ability to facilitate market research and conduct analysis on market segments, customer needs, market trends, growth rates, competitive dynamics, business trends, and expansion opportunities to identify optimal areas of strategic focus
• Strong project and task management skills
• High-energy self-starter with a high level of initiative and a hardworking mentality
• Excellent verbal and written communication skills
• Aptitude for making complex things simple and extracting key messages
• Experience working effectively with cross-functional teams
• Outstanding relationship-building skills and internal networking
• Collaboration and engagement are key
• Capability to effectively understand, influence, and communicate with internal stakeholders including senior leadership, sales, clinical and scientific affairs, operations, and other cross-functional partners, as well as external parties including customers, prospects, key opinion leaders, and industry experts
• Demonstrated ability to deliver effective presentations
• Excellent at storytelling and crafting differentiated value propositions
• Ability to understand customer, market, and organizational needs and translate them into effective marketing strategies, programs, and materials
• Ability to analyze and report on the effectiveness of strategies, tactics, programs, and materials through defined metrics and dashboards and adjust tactical plans to increase success
• Ability to grasp new concepts quickly and retain information
• Competent in business acumen
• Great focus and attention to detail
• Effective problem-solving skills and analytic ability
• Can make decisions in a fast-paced environment without all the information needed
• Can model and support the development of effective internal and external tools
• Tends to seek out process improvement opportunities
• Thrives in an agile, multifaceted work environment and can change directions quickly when needed
• Proficient in Word, Excel, and PowerPoint

Nice to have:

• Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments highly desired

Benefits

• Variable annual bonus based on company, team, and/or individual performance results
• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO)
• 10 paid holidays annually
• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
• Accident and life insurance
• Short- and long-term disability
• Retirement and savings programs, such as a competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Important Details

• Work Schedule: Standard (Mon-Fri)
• Travel: up to 20% domestically, including occasional weekends and international travel

About the Company

Thermo Fisher Scientific aims to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostics technologies and clinical expertise through its Immunodiagnostics Division (IDD). The company's mission is to enable customers to make the world healthier, cleaner, and safer.