About the role
Marketing Manager (B2B SaaS)
📍 Seoul, South Korea (On-site)
💼 Full-time
🌏 Global B2B SaaS Company
About the Opportunity
We are partnering with a fast-growing global SaaS company that helps product teams, designers, and innovators bring digital experiences to life through advanced design and prototyping technologies.
Used by leading global organizations across technology, automotive, consumer electronics, and digital product industries, this company serves customers in over 100 countries and continues to expand its international footprint.
As the business enters its next stage of growth, we are seeking a Senior Marketing Manager to drive demand generation, pipeline growth, and content marketing initiatives across global markets.
Key Responsibilities
Demand Generation
- Own and execute end-to-end B2B demand generation strategies
- Develop and optimize multi-channel campaigns across:
- Paid Search
- Paid Social
- SEO
- Webinars
- Email Nurture
- ABM Programs
- Define and manage funnel performance including MQL/PQL metrics
- Partner closely with Sales and Growth teams to improve conversion and revenue outcomes
- Manage marketing budget and channel performance based on ROI and CAC
- Build reporting frameworks and attribution models to track pipeline impact
Content Marketing
- Develop content strategies aligned with the buyer journey
- Manage editorial planning across:
- Blog content
- Case studies
- White papers
- Webinars
- Industry-specific assets
- Create and scale high-quality content through internal experts and external partners
- Develop persona-based and industry-specific marketing assets
- Drive SEO-focused content initiatives
Cross-functional Collaboration
- Support product launches and GTM initiatives
- Collaborate with regional marketing teams across APAC and global markets
- Partner with Product, Growth, Revenue, and Sales teams to maximize growth opportunities
Requirements
Must Have
✅ 5+ years of B2B SaaS Marketing experience
✅ 3+ years focused on Demand Generation
✅ Proven success in driving measurable pipeline and revenue growth
✅ Strong hands-on experience in at least two of the following:
- Paid Media
- SEO
- ABM
- Webinars / Events
- Email Marketing
✅ Experience managing content marketing programs
✅ Strong analytical and performance marketing mindset
✅ Business-level English proficiency
✅ Native or Fluent Korean
Preferred
- Experience with Marketing Automation and CRM platforms
- Experience marketing to designers, developers, or technical audiences
- PLG (Product-Led Growth) experience
- Global SaaS experience
- Team leadership or mentoring experience
- Product Marketing exposure
- Experience with analytics tools such as GA, Amplitude, Looker, or similar
Why Consider This Role?
- Direct impact on revenue and business growth
- Global SaaS environment
- Highly collaborative culture
- Opportunity to own and scale marketing programs end-to-end
- Work closely with international stakeholders and leadership
📩 If you're interested or would like to learn more details confidentially, please contact me directly via LinkedIn message or email.
- #B2BMarketing #DemandGeneration #SaaSMarketing #GrowthMarketing #ContentMarketing #ABM #ProductLedGrowth #MarketingJobs #SeoulJobs #Hiring
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