About This Role
This Marketing Manager role focuses on driving brand growth and achieving business objectives through consumer insight, strategic communication, and effective marketing program implementation. The position involves leading a brand team, managing product portfolios, and staying abreast of market trends to refine brand communication.
Responsibilities
- Explore consumer insights and translate business objectives into brand objectives and communication/media strategies to sustain brand growth and achieve business objectives
- Lead the brand team and be responsible for brand activation through planning and full implementation of marketing programs
- Manage both domestic and CBEC product portfolios, maximizing knowledge of current and future category trends, competition, consumer needs, and trends to sharpen brand communication
- Monitor, supervise, and improve team performance, stimulating the team to come up with practical and actionable programs
- Implement and activate marketing programs for assigned products
- Develop effective communication toolkits
- Develop and implement new product launch activities, including marketing plan, launch package, advertising, and promotion plan
- Be responsible for advertising and campaigns to build brand preference
- Find, select, and cooperate with excellent agencies, stimulating them to deliver high-quality performance
- Hold subordinates accountable for their tasks and coach them towards action
Requirements
- Bachelor's degree in Marketing or a related major; healthy care industry is preferred
- Knowledge of the latest Marketing trends, tools, and methodologies
- Sound understanding of product portfolio management, solid experience in new product launch and brand management
- At least 7-8 years of experience in a Marketing position
- At least 3 years of management experience
- Excellent command of English (minimum CET level 6) and Mandarin (speaking, reading, writing)
- Able to utilize computer programs such as Notes, Excel, and PowerPoint to compile, build, and consolidate data
- Proactive and prompt response to market and competition environment
- Passionate, creative, and innovative way of thinking
- Clear business sense
