About This Role
This marketing manager role is responsible for developing and executing brand strategies and market plans. It involves market analysis, customer insights, and cross-functional collaboration to drive brand development, enhance customer value, and achieve business objectives.
Responsibilities
- Collect and analyze market environment, competitive dynamics, and relevant business information to support brand strategy development
- Identify market opportunities, potential risks, and growth drivers, and form business recommendations
- Continuously track market trends and customer insights to support business decisions and brand planning
- Support the formulation of brand strategies and annual market plans based on market insights, brand objectives, and business needs
- Participate in the development and optimization of brand strategy, customer strategy, and brand positioning
- Support product life cycle management and continuously enhance brand value
- Execute marketing activities and key projects according to market strategy and annual plan
- Support the planning and execution of brand-level marketing activities and track their effectiveness
- Develop and optimize marketing activity content, customer interaction solutions, and communication materials
- Track project performance indicators and activity effectiveness, and continuously optimize execution plans
- Establish and maintain relationships with key internal and external stakeholders
- Maintain close cooperation with medical, BU, access, BAI, and other relevant teams to promote project implementation
- Collect and integrate feedback from cross-functional teams to promote effective execution of market strategies
- Support the localization of global strategies and the sharing of best practices
- Reasonably formulate budgets according to company regulations and implement them as planned to ensure rational and effective use of resources
- Track marketing activity budgets and project investments to improve resource utilization efficiency
- Comply with company policies and relevant laws and regulations
- Continuously improve professional marketing capabilities, industry knowledge, and business capabilities
- Actively share experience and best practices to promote team growth
Requirements
- Bachelor's degree or above
- Major in medicine, pharmacy, marketing, business management, or related fields preferred
- 5+ years of marketing or related work experience; or 2+ years of consulting experience with 3+ years of marketing or related work experience
- Experience in the pharmaceutical industry preferred
- Experience in project management and cross-functional collaboration preferred
