About This Role
This role involves developing and executing marketing plans for a property, focusing on e-commerce opportunities and building relationships with tourism bureaus and community leaders. The position suits a marketing professional who can drive occupancy and revenue through strategic campaigns and effective communication.
Responsibilities
- Assist in region-wide coordination of rooms, food and beverage, spa, and golf promotions
- Develop leisure marketing plans addressing rate offers, packages, and programs to build occupancy
- Maintain, update, and manage all websites
- Coordinate offers and information for all publications and inserts regarding brand loyalty reward mailings
- Develop brochure and property collateral materials
- Participate in all property imaging work, such as signage
- Use and interpret all reporting necessary for sound marketing recommendations, including DMA source market reports, past guest lists (utilizing leisure rate codes), and tracking
- Review and provide analysis on all website and email campaign tracking, for both individual property sites and corporate email campaign results and Marriott.com property reports
- Ensure consistent marketing messages are communicated in all advertising and collateral efforts
- Manage the marketing budget throughout the year
- Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and use this knowledge in future planning
- Track return on investment (ROI) of all marketing initiatives, including online, direct mail, and print advertising
- Keep track of actual versus planned marketing budgets and provide input and recommendations as needed regarding reallocation of funding
- Ensure consistency in the individual property's voice on all guest touchpoints and marketing communications, following corporate graphic standards and representing the individual property
- Evaluate new marketing opportunities for the property
- Ensure the property is represented on all quality internet sites with potential for providing business
- Work closely with respective Convention Bureaus and Chambers of Tourism
- Develop strategic marketing plans for the property, including group, leisure, and local efforts
- Plan and supervise all photo shoots, developing shot lists while keeping property goals and brand image in mind
- Identify and communicate with distribution channels that can sell distress inventory to drive property occupancy
- Provide all sales channels with creative and unique tools to assist in the sales and marketing of the property
- Act as liaison between corporate and individual properties in rolling out programs and ensuring properties take advantage of all opportunities provided through corporate
